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Functional Drinks in United Arab Emirates

Euromonitor International, March 2010, Pages: 28


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Controversy over certain products was the main story in functional drinks in 2009. In June 2009, the General Secretariat of Municipalities (hereafter referred to as GSM) started testing Red Bull in energy drinks for cocaine, after traces of the substance were reportedly found in products for sale in countries such as Germany and Hong Kong. However, the GSM did not ban the sale of Red Bull as it said products under the brand would remain on sale until the test results were revealed. Although the...

The Functional Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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