2009: U.S. Home Based Business Market Overview - Impact of Economy: Changing Dynamics, Opportunities & Challenges

AMI Partners, March 2010, Pages: 149

This report is a comprehensive look at the US HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.

Based on AMI's annual survey of home-based businesses across the United States, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.

Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.

U.S. Home Based Business Outline

U.S. HBB Management Summary
U.S. HBB Prologue
U.S. HBB Definition: What is a Home-Based Business (HBB)
U.S. HBB Management Summary: Summary Highlights and Opportunities for IT Vendors
U.S. HBB Management Summary: Summary Conclusions and Market Opportunities
U.S. HBB Management Summary: Summary Conclusions and Market Opportunities
U.S. HBB Management Summary: Summary Conclusions and Market Opportunities
U.S. HBB Management Summary: Market Size and Demographic Highlights
U.S. HBB Management Summary: Revenue Highlights
U.S. HBB Management Summary: Technology Highlights
U.S. HBB Management Summary: Channel Highlights
U.S. HBB Management Summary: Ten Technology Themes Drive the Evolution and Transformation of U.S. HBBs
U.S. HBB Management Summary: HBB View of Strategic Importance of Various IT Areas During the Next 12 Months
U.S. HBB Management Summary: Expanded Technology Penetration
U.S. HBB Management Summary: AMI’s Three Waves of IT Adoption Model
U.S. HBB Management Summary: AMI Three Waves of Technology Adoption
U.S. HBB Management Summary: Technology Adoption Evolution
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps
AMI Has Identified Four HBB “Formation Kernels” Which Frames Specific DNA, Lifestyle and Technology Adoption
U.S. HBB - A Comparative View Across HBB Mindsets
U.S. HBB Formation Drivers: Mindset of the HBB
U.S. HBB Management Summary - Topline Home-Based Business Survey Analysis

U.S. HBB Survey Methodology
U.S. HBB - Definitions by Type of Business
U.S. HBB - Definitions by Type of Vertical
U.S. Home-Based Business (HBB) Survey Methodology Overview
U.S. HBB Field Work: Error Margin of Sampling
U.S. HBB Sampling Pool by Type of Business
U.S. HBB Weighting Factors
U.S. HBB - AMI Sample Distribution

U.S. HBB Demographics & Background
U.S. HBB Snapshot - Firmographics
U.S. PC HBB Snapshot
U.S. HBB Valuation
U.S. HBB Detailed Breakout of IT/Telecom Spending Areas
U.S. HBB Firmographic and Owner Profile
U.S. HBB Annual Sales Revenue & Sales Generation

U.S. HBB Attitudes and Strategic Directions
U.S. HBB Attitudes: Factors Driving HBB Start-Ups
U.S. HBB Attitudes: Future Objectives of HBBs
U.S. HBB Attitudes: Perceptions & Reactions to the Downturn
U.S. HBBs Weathering the Storm
U.S. HBB Attitudes: Cost Cutting Actions in Last 12 Months
U.S. HBB Gauging the Government Response to the Economic Crisis
U.S. HBB Awareness of Economic Stimulus Programs
U.S. HBB Attitudes: Actions Being Considered to Increase Revenues
U.S. HBB Attitudes: Strategic Importance of IT Issues
U.S. HBB Attitudes: IT Purchase Decision Makers and Information Sources

U.S. HBB Computing
U.S. HBB Total Spending on Computing
U.S. HBB PC Overview: Penetration, Processors, Lifecycle, Shipments
U.S. HBB Trends in Desktop, Notebook & Netbook PC Brands
U.S. HBB: Factors Influencing PC Purchases
U.S. HBB PC Purchase Plans in Next 12 Months
U.S. HBB Channel for Typical Computer Purchases
U.S. HBB - Addressing Technology Service & Support Related Needs

U.S. HBB Printers
U.S. HBB Printer Overview
U.S. HBB Printer Spending Overview
U.S. HBB Printer Brands
U.S. HBB Channel for Recent Printer Purchases
U.S. HBB Frequency of Using Printers for Specific Applications

U.S. HBB Software
U.S. HBB Software Spending Breakout by Select Categories
U.S. HBB Operating System Usage and Planned Upgrades
U.S. HBB Windows 7 Operating System Overview
U.S. HBB Productivity Applications Usage
U.S. HBB Primary Accounting Method
U.S. HBB Accounting Brands and Spending
U.S. HBB Package Software: Usage and Spending
U.S. HBB Channel for Software Purchases
U.S. HBB Software Upgrade Drivers
U.S. HBB Software-as-a-Service (SaaS) Overview - Usage, Drivers
U.S. HBB Software-as-a-Service (SaaS) Spending Overview
U.S. HBB Software-as-a-Service (SaaS) Applications
U.S. HBB Software-as-a-Service (SaaS) Planned Applications and Drivers for Not Using SaaS

U.S. HBB Telecom / Internet / Online Applications
U.S. HBB Telecommunications Spending Breakout
U.S. HBB Breakout of Internet-Related Spending Breakout
U.S. HBB Telephone Line Installation
U.S. HBB Bundled Communication Packaging Preferences
U.S. HBB VoIP Adoption
U.S. HBB Communication Service Spending
U.S. HBB Communication & Internet Service Providers
U.S. HBB Mobile Phone Usage, Brands & Mobile Communication Application Usage
U.S. HBB Web Site Overview
U.S. HBB E-Commerce Overview
U.S. HBB Search Engines Usage
U.S. HBB Social Media Usage
U.S. HBB Social Media Sites Used and Business Activities

U.S. HBB Networking
U.S. HBB Networking Spending Breakout by Key Categories
U.S. HBB LAN Usage & Network Technology Deployment
U.S. HBB Network Operating Systems Usage
U.S. HBB Wireless LAN Usage & Top Five Wireless LAN Brands Used
U.S. HBB Average Annual Spending on Networking Products
U.S. HBB Channel for Networking Hardware Purchases

U.S. HBB IT Security & Storage
U.S. HBB IT Security Spending Breakout by Key Categories
U.S. HBB IT Storage Spending Breakout by Key Categories
U.S. HBB IT Security Penetration
U.S. HBB IT Security: Software Upgrades, Brands and Spending
U.S. HBB IT Storage and Back Up Solutions
U.S. HBB Top Five Storage Solution Brands

U.S. HBB Managed Services
U.S. HBB Managed Services Usage
U.S. HBB Channel for Managed Services
U.S. HBB Managed Services Utilization
U.S. HBB Managed Services Purchasing, Spending & Preferences
U.S. HBB Importance of Factors in Selecting Managed Service Provider
U.S. HBB Managed Services : Reasons for Not Using

U.S. HBB Appendix

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