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2009-10 Germany Medium Business Annual Market Overview - MBs Cautiously Optimistic on Economy Recovery, but Outlook Remains Conservative
AMI Partners, April 2010, Pages: 197
This report provides a strategic overview of AMI-Partners’ 2009 survey of the medium business market in the U.S.
AMI-Partners conducts the industry’s most comprehensive annual tracking surveys focused on the dynamic global small and medium business (SMB) markets covering the following regions: Asia-Pacific, Europe, Latin America and North America. Each year, surveys are designed and implemented to track the small and medium business market segments separately across these regions.
The surveys provide a comprehensive purview of current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. Additionally, the surveys track firmographics, decision-making, business processes and outsourcing, attitudes and strategic planning activities of SBs and MBs.
In response to the global economic downturn in 2009, AMI initiated a quarterly tracking (Q-Pulse) of WW SMBs across several leading countries-established and emerging economies.
The main study objectives are the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to a more stable economy.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.
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