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2009-10 Mexico Medium Business Annual Market Overview - MBs Cautiously Optimistic on Economy Recovery, but Outlook Remains Conservative

AMI Partners, April 2010, Pages: 198

This report provides a strategic overview of AMI-Partners’ 2009 survey of the medium business market in Mexico.

AMI-Partners conducts the industry’s most comprehensive annual tracking surveys focused on the dynamic global small and medium business (SMB) markets covering the following regions: Asia-Pacific, Europe, Latin America and North America. Each year, surveys are designed and implemented to track the small and medium business market segments separately across these regions.

The surveys provide a comprehensive purview of current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. Additionally, the surveys track firmographics, decision-making, business processes and outsourcing, attitudes and strategic planning activities of SBs and MBs.

In response to the global economic downturn in 2009, AMI initiated a quarterly tracking (Q-Pulse) of WW SMBs across several leading countries-established and emerging economies.

The main study objectives are the following:

- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to a more stable economy.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.

Mexico MB Study Introduction
Mexico MB Executive Summary - Top 10 Key Takeaways
Mexico MB Management Summary
Mexico MB Management Summary: Overview and Market sizing
Mexico MB Overview
Mexico MB Overview of Market Sizing and PC Penetration by Employee Size and Vertical Industries
Mexico MB Management Summary: Spending & Penetration
Mexico MB Spending Overview
Mexico MB Total Market IT/ Telecommunications Spending
Three Waves of Adoption
Mexico MB IT Adoption Process
Mexico MB Key Technology Penetration by Employee Size
Mexico MB Key Technology Penetration by Vertical Industry
Mexico MB Current Software Applications Usage
Mexico MB Management Summary: Economic Outlook
Mexico Executive Summary: Economic and Political Outlook
Mexico MB Perceptions & Reactions to the Downturn
Mexico MB Weathering the Storm
Mexico MB Gauging the Government Response to the Economic Crisis
Mexico MB Awareness of Economic Stimulus Programs
Mexico MB Government Response to Economic Crisis and Awareness of Economic Stimulus Programs Detail
Mexico MB Cost Cutting and Revenue Enhancement Actions
Mexico MB Cost Cutting Plans Next 3-6 Months
Mexico MB Actions Being Considered to Increase Revenues
Mexico MB Current and Future Purchase Plans Summary
Mexico MB IT Product/Services Purchases: Last 3 Months
Mexico MB IT Products Intentions vs. Purchases: QoQ Predictability Tool
Mexico Executive Summary: Economic Indicators
Mexico MB Management Summary: IT Market Drivers Profiles
Mexico MB IT Market Drivers
Mexico MB Key Themes - Infrastructure
Mexico MB Infrastructure Profile - PC Buyers
Mexico MB Infrastructure Profile - Printer Buyers
Mexico MB Key Themes - Mobility & Telephony
Mexico MB Mobility Firms Profile
Mexico MB Video Communications Users Profile
Mexico MB Key Themes - IT Services, Managed Service & Outsourcing
Mexico MB Remotely Managed Services Users Profile
Mexico MB Key Themes - Software On-Demand
Mexico MB Software as a Service (SaaS)Users Profile
Mexico MB Key Themes - Internet
Mexico MB Business Process Enabled (BPE) Firms Profile
Mexico MB Intranet Users Profile
Mexico MB Key Themes - Social Media
Mexico MB Social Media Users Profile
Mexico MB Key Themes - Storage
Mexico MB Storage Buyers Profile
Mexico MB Key Themes - Security
Mexico MB Security Buyers Profile
Mexico MB Attitudes and Purchase Decision Making
Mexico MB Channels
Mexico MB Overview Report
Mexico MB Demographics
Mexico MB Employee Demographic Overview by Employee Size
Mexico MB Employee Demographic Overview by Vertical Industry
Mexico MB Company Demographic Overview by Employee Size
Mexico MB Company Demographic Overview by Vertical Industry
Mexico MB Average Annual Revenues and Growth by Employee Size
Mexico MB Average Annual Revenues and Growth by Vertical
Mexico MB Business Decision Maker (BDM) Demographics
Mexico MB Attitudes and Decision Making
Mexico MB Importance of Strategic IT Issues
Mexico MB Interest in Software as a Service (SaaS) and Managed Services Solutions
Mexico MBs - Purchase Decision Makers
Mexico MB Purchase Decision Making Processes
Mexico MBs’ Information Sources for Making Technology Purchase Decisions
Mexico MB Brand Selection Criteria
Mexico MB Focus of Significant Technology Investments
Mexico MB Financing IT Products and Services Purchases
Mexico MB Computing
Mexico MB Total Spending on Computing
Mexico MB Current PC Ownership Overview
Mexico MB PC Purchasing Overview
Mexico MB PC Upgrade Driver Trends
Mexico MB PC Future Purchasing Overview
Mexico MB Printer Overview
Mexico MB Printer Ownership Trends by Type
Mexico MB Printing-Related Applications and Solutions
Mexico MB Peripherals Purchasing Trends
Mexico MB Server Penetration
Mexico MB Server Overview
Mexico MB Server Form Factors
Mexico MB Server Applications
Mexico MB Server Purchasing Overview
Mexico MB Server Planned Purchasing Overview
Mexico MB Software
Mexico MB Software Spending Breakout by Select Categories
Mexico MB Software Upgrade Driver Trends and Preferred ROI
Mexico MB PC Operating System Overview
Mexico MB Productivity Suite Usage
Mexico MB Packaged Software Usage
Mexico MB Bundling Software Overview
Mexico MB Accounting Software Overview
Mexico MB Enterprise Software ERP/SCM Snapshot
Mexico MB Enterprise Software CRM/SFA Snapshot
Mexico MB Data Mining/Analytics/Business Intelligence Software Usage Overview
Mexico MB Software-as-a Services Applications Overview
Mexico MB Reasons for SaaS Non-Usage
Mexico MB Network Operating Systems Overview
Mexico MB Server Virtualization Software Usage
Mexico MB Networking Hardware
Mexico MB Networking Spending Breakout by Key Categories
Mexico MB LAN and Server Penetration
Mexico MB Networking Hardware
Mexico MB Wireless LAN Overview
Mexico MB IT Storage
Mexico MB IT Storage Spending Breakout by Key Categories
Mexico MB IT Storage Investment Drivers
Mexico MB Data Storage & Back-up Solutions Usage
Mexico MB Usage of Data Storage & Back-up Solutions for PCs
Mexico MB Server Data Storage & Back-up Solutions Usage
Mexico MB Onsite Data Storage Capacity and Brands
Mexico MB Online Data Storage Overview
Mexico MB Online Data Storage Capacity and Providers
Mexico MB IT Security
Mexico MB IT Security Spending Breakout by Key Categories
Mexico MB Overview of IT Security
Mexico MB Anti-Virus Overview
Mexico MB Firewall and VPN Overview
Mexico MB Methods of Acquiring/ Implementing IT Security Solutions
Mexico MB Security Breaches/Data Losses
Mexico MB Security Products Spending
Mexico MB Services
Mexico MB IT Services Spending Breakout by Key Categories
Mexico MB Outsourced Business Services Overview
Mexico MB Technology Management
Mexico MB Types of IT Support (In-House vs. Managed)
Mexico MB Outsourcing IT Support Overview
Mexico MB PC Service and Support
Mexico MB Remotely Managed Services Usage
Mexico MB Remotely Managed Services Providers
Mexico MB Remotely Managed Services Drivers and Spending
Mexico MB Channels
Mexico MB - Channel Partners Definitions
Mexico MB Channels Used for Most Recent PC Purchases
Mexico MB Channel Usage for Printer-related and Peripherals Purchases
Mexico MB Channel Breakout for Software Purchases/Business Applications (Usage vs. Share)
Mexico MB Channel Usage for Networking Hardware Purchases
Mexico MB Channel Usage for Storage Purchases
Mexico MB Internet
Mexico MB Breakout of Internet-related Spending by Type of Categories
Mexico MB Internet Adoption and ISPs
Mexico MB Internet Adoption by Connectivity Type and Broadband Usage
Mexico MB Social Media Usage
Mexico MB Web Site Penetration and Spending
Mexico MB Web Site Functions
Mexico MB E-Commerce Overview
Mexico MB Intranet Penetration and Spending
Mexico MB Telecommunications & IP Telephony
Mexico MB Telecommunications Equipment Spending Breakout
Mexico MB Telecommunications Services Spending Breakout
Mexico MB Telephone Lines and Systems
Mexico MB Telecommunications Providers
Mexico MB Communications Products and Services Usage
Mexico MB Audio/Video Communications Services Overview
Mexico MB Telecommunications Average Annual Spending
Mexico MB Telecommunications Services Bundling
Mexico MB Cell Phone/Smart Phone Usage
Mexico MB Mobile Communications Applications
Mexico MB Wide Area Networking (WAN) Overview
Mexico MB Appendix
Mexico MB - Definitions by Type of Business
Mexico MB Survey Process
Mexico MB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Mexico MB - Acronyms
Mexico MB - Glossary

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