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IPTV: Driving Pay TV in Latin America
Description:
Operators are increasingly looking for ways to increase their revenues by adding new content to their services. IPTV looks set to be a major driver of fixed-line operator growth. In BMI’s “IPTV: Driving Pay-TV Growth In Latin America” report we look at how the market looks set to expand in the region and some of the challenges facing operators and regulators to expanding the reach of these services.
IPTV in Latin America
There is little doubt as to the internet’s impact on any number of industries, companies and individuals. There is an ever growing range of data available with content continually expanding, and the potential for using the internet seems limitless.
For telecoms operators globally, this has provided opportunities for growth as the internet is used for an increasing range of services. Additionally, it has offered telecoms companies the chance to expand their own product portfolios. Internet Protocol Television (IPTV) allows companies to offer video services over their internet networks, although, for this to take place, it requires higher speeds to be available than those needed by regular services such as email and accessing websites.
The lines between the broadcasting market and telecoms industry have become increasingly blurred, with broadcast content available on a PC and internet services accessible from a TV screen. The crossover of these two markets sees pay-TV operators moving into the telecoms market and traditional telephony providers seeking to offer broadcast services.
For a successful launch of IPTV services, there are several considerations that must be borne in mind, including the limits in reach and speed of existing network infrastructure, appropriate regulations and ensuring the right content is in place. For the Latin American market, it is the second of these that has thrown up the greatest barriers to the expansion of IPTV in the region.
Nonetheless, several telecoms operators in Latin American countries have already launched IPTV services or have announced their plans to expand their existing infrastructure and product offerings to include these services. Here BMI investigates some of the key issues of launching IPTV in Latin America and reviews existing products already available in various markets.
Regulations
One of the key barriers to IPTV growth that has been seen across telecoms markets in all regions of the world is the conflict between the regulation of broadcasting services available over telecoms infrastructure. In many cases the existing regulations had not anticipated the crossover of the broadcasting market with the telecoms industry. This has certainly been the case in Argentina and Mexico where incumbent operators are prevented from offering pay-TV services under their existing concessions. Changing the laws governing the telecoms sector, however, can be a long process, putting pressure on fixed-line operators that are anxious to move into new areas of the market.
As incumbents usually have the widest reach in terms of fixed-line infrastructure, these companies retain a considerable advantage when looking to roll out IPTV services. If smaller operators cannot build out such infrastructure, the chances of offering IPTV services are considerably more limited.
However, some smaller operators have built out small fibre-optic networks and begun offering pay-TV services. Brasil Telecom launched a video on-demand (VoD) service in 2008 but cannot expand to offering a full range of IPTV services owing to restrictions over ownership of pay-TV operations in the country.
While there are several examples of regulatory difficulties in Latin American telecoms markets regarding the launch of pay-TV services, and consequently IPTV, other markets stand out for having made few restrictions to launch. Peru and Colombia in particular are notable as their regulations have not restricted the fixed-line companies present in their markets from offering pay-TV services, thus reporting IPTV launches by Telefónica del Perú as well as Une-EPM in Colombia.
Making the changes in the market requires considerable political will, and the dominance of incumbent operators often makes changes an unpopular move. Additionally, there is conflict under whose remit pay-TV services then falls: is pay-TV the responsibility of the broadcasting regulator or the telecoms watchdog?
IPTV in Latin America
There is little doubt as to the internet’s impact on any number of industries, companies and individuals. There is an ever growing range of data available with content continually expanding, and the potential for using the internet seems limitless.
For telecoms operators globally, this has provided opportunities for growth as the internet is used for an increasing range of services. Additionally, it has offered telecoms companies the chance to expand their own product portfolios. Internet Protocol Television (IPTV) allows companies to offer video services over their internet networks, although, for this to take place, it requires higher speeds to be available than those needed by regular services such as email and accessing websites.
The lines between the broadcasting market and telecoms industry have become increasingly blurred, with broadcast content available on a PC and internet services accessible from a TV screen. The crossover of these two markets sees pay-TV operators moving into the telecoms market and traditional telephony providers seeking to offer broadcast services.
For a successful launch of IPTV services, there are several considerations that must be borne in mind, including the limits in reach and speed of existing network infrastructure, appropriate regulations and ensuring the right content is in place. For the Latin American market, it is the second of these that has thrown up the greatest barriers to the expansion of IPTV in the region.
Nonetheless, several telecoms operators in Latin American countries have already launched IPTV services or have announced their plans to expand their existing infrastructure and product offerings to include these services. Here BMI investigates some of the key issues of launching IPTV in Latin America and reviews existing products already available in various markets.
Regulations
One of the key barriers to IPTV growth that has been seen across telecoms markets in all regions of the world is the conflict between the regulation of broadcasting services available over telecoms infrastructure. In many cases the existing regulations had not anticipated the crossover of the broadcasting market with the telecoms industry. This has certainly been the case in Argentina and Mexico where incumbent operators are prevented from offering pay-TV services under their existing concessions. Changing the laws governing the telecoms sector, however, can be a long process, putting pressure on fixed-line operators that are anxious to move into new areas of the market.
As incumbents usually have the widest reach in terms of fixed-line infrastructure, these companies retain a considerable advantage when looking to roll out IPTV services. If smaller operators cannot build out such infrastructure, the chances of offering IPTV services are considerably more limited.
However, some smaller operators have built out small fibre-optic networks and begun offering pay-TV services. Brasil Telecom launched a video on-demand (VoD) service in 2008 but cannot expand to offering a full range of IPTV services owing to restrictions over ownership of pay-TV operations in the country.
While there are several examples of regulatory difficulties in Latin American telecoms markets regarding the launch of pay-TV services, and consequently IPTV, other markets stand out for having made few restrictions to launch. Peru and Colombia in particular are notable as their regulations have not restricted the fixed-line companies present in their markets from offering pay-TV services, thus reporting IPTV launches by Telefónica del Perú as well as Une-EPM in Colombia.
Making the changes in the market requires considerable political will, and the dominance of incumbent operators often makes changes an unpopular move. Additionally, there is conflict under whose remit pay-TV services then falls: is pay-TV the responsibility of the broadcasting regulator or the telecoms watchdog?
Contents:
Introduction
IPTV In Latin America
Regulations
chart: Latin America Broadband Subscriptions (000)
2003-2013
Case Study: Updating Outdated Regulations In Argentina
Case Study: Ensuring Competition In Mexico
Getting Up To Speed
chart: Broadband Penetration In Latin America
2006-2013
chart: Colombia Broadband Accesses By Speed
2008
Case Study: Chile
chart: Chile Internet Connections By Speed
2008
Conclusion: The Prospects For IPTV In Latin America
Table: Latin America: IPTV Launches And Trials
indicators: CANTV, Telefónica, TVA, Brasil Telecom, Telecom Argentina,
GTD Manquehue, ETB, Une-EPM, Antel, Telpin, GVT
Market Data Analysis
Argentina
Table: Argentina Broadband Market, 2008
operator: TASA, Telecom Argentina, CableVisión*, Other*, Total
chart: Argentina Corporate Internet Subscriptions (‘000)
2007-2008
Regional Broadband Take-up
TABLE: ARGENTINA RESIDENTIAL INTERNET ACCESS BY REGION
indicators:: Buenos Aires, AMBA, Santa Fe, Córdoba, Patagonia 1, NOA 2, Litoral 3, Mendoza,
Centro 4, NEA 5, Total
chart: Argentina Residential Broadband Market
Subscriptions By Technology (000)
Technologies
Table: ARGENTINA WIRELINE DEVELOPMENTS
period: May/09 - Oct/09
Brazil
chart: Brazil Active Internet Users (mn)
2008-2009
Table: Brazilian Broadband Market Q109
company/technology: oi/brasil telecom, telefonica , net servicos, other*, total
Table: Brazil BROAD BAND TECHNOLOGIES IN BRAZIL (2004-2008)
technology: ADSL, CABLE, OTHER (RADIO), TOTAL
Broadband Technologies
Table: BRAZIL SELECTED WIRELINE DEVELOPMENTS
period: apr/09 - dec/08
chart: Brazil Broadband ARPU: A Comparison
2007-2009
ARPU.
Alternative Technologies
BPL
WiMAX
Chile
chart: Chile Broadband Subscriptions By Connection Speed (‘000)
2007-2008
Table: Chilean Broadband Market, Dec 2008
operator: telefonica chile, vtr globalcom, cnt (telsur) entel, Other (e), Total
chart: Chile Dedicated Internet Connections By Technology (‘000)
(2007-2008)
WiMAX
Fibre-Optic
Rural Broadband
Table: CHILE Wireline Developments
period: apr/09 - JUN/08
Colombia
chart: Colombia Dedicated Internet Subscribers By City
2008
chart: Colombia Internet Market By Subscriber Type
YE08, ‘000 Subscribers
Internet technologies
Table: COLOMBIA INTERNET MARKET BY CONECTION TYPE 2006-2008 (‘000)
connection type: dial-up, xdsl, cab le modem, wimax and wireless, other
Broadband Speeds
Table: COLOMBIA INTERNET MARKET BY SPED (‘000)
indicators: up to 256kbps, 256kbps-512kbps, 512kbps-1mbps, 1mbps-2mbps, 2mbps-4mbps,
Over 4mbps
Table: COLOMBIA WIRELINE DEVELOPMENTS
period: mar/09 - dec/07
Mexico
Mexico Telmex Internet Subscribers (‘000)
(Q107-Q109)
Table: Mexico Internet Subscription Market, 2004-2007 (‘000)
connection type: dial-up, xdsl, cab le, other, total
Other Technologies
Table: Mexico Internet Users By Access Type, 2000-2008 (‘000)
indicators: Access At Home, Access Outside Home, o/w own computer, o/w do not
own computer, Total
Table: Mexico Fibre-Optic Network, 2000-2007 (‘000 km)
network: Fibre-Optic Cables
Table: Mexico’s Wireline Developments
period: feb/09 - jan /08
Peru
chart: Peru Internet Subscribers (‘000)
2000-2007
Table: PERU Internet By Technology And Subscriber Type 2007 (‘000)
connection type: Dial-up, Dedicated Wireline, Dedicated Wireless, ADSL, Cable Modem, Total
chart: Peru Public Internet Cabins Internet Access By Technology
2000-2007
Venezuela
chart: Venezuela Internet Users In Venezuela (‘000)
(2006-2008)
Table: Venezuela Internet Market 2007 2008 By Connection Type (‘000)
connection type: Dial-up, Broadband, ow CANTV.net, Total
Mobile Broadband
chart: Venezuela Internet Subscriber Breakdown
(2006-2008)
Telecentres And Cybercafés
Table: Venezuela Wireline Developments
period: MAR/09 - APR/08
Submarine Cables
Industry Forecast Scenario
Argentina
chart: Argentina Industry Trends - Internet Sector
(2006-2013)
Table: Argentina TELECOMS SECTOR –INTERNET–HISTORICAL DATA AND FORECASTS
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
Brazil
Table: Brazil Telecom Sector -Internet–Historical Data and Forecasts
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
chart: Brazil Industry Trends - Internet Sector
(2006-2013)
Chile
chart: Chile Industry Trends - Internet Sector
2006-2013
Table: Chilean Telecoms Sector–Internet–Historical Data & Forecasts
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
Colombia
chart: Colombia Industry Trends - Internet Sector
(2006-2013)
Table: Colombia TELECOMS SECTOR –INTERNET–HISTORICAL DATA AND FORECASTS
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
Mexico
chart: Mexico Industry Trends - Internet Sector
2006-2013
Table: Mexico Telecoms Sector–Internet–Historical Data & Forecasts, 2006-2013
indicators: No. of internet users (‘000), No. of internet users/100 inhabitants,
No. of broadband internet subscribers (‘000), No. of broadband internet subscribers/
100 inhabitants
Peru
chart: Peru Industry Trends - Internet Sector
2006-2013
Table: Peru Telecoms Sector–Internet–Historical Data & Forecasts. 2006-2013
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
Venezuela
chart: Venezuela Industry Trends - Internet Sector
2006-2013
Table: Venezuela Telecoms Sector–Internet–Historical Data & Forecasts
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
IPTV In Latin America
Regulations
chart: Latin America Broadband Subscriptions (000)
2003-2013
Case Study: Updating Outdated Regulations In Argentina
Case Study: Ensuring Competition In Mexico
Getting Up To Speed
chart: Broadband Penetration In Latin America
2006-2013
chart: Colombia Broadband Accesses By Speed
2008
Case Study: Chile
chart: Chile Internet Connections By Speed
2008
Conclusion: The Prospects For IPTV In Latin America
Table: Latin America: IPTV Launches And Trials
indicators: CANTV, Telefónica, TVA, Brasil Telecom, Telecom Argentina,
GTD Manquehue, ETB, Une-EPM, Antel, Telpin, GVT
Market Data Analysis
Argentina
Table: Argentina Broadband Market, 2008
operator: TASA, Telecom Argentina, CableVisión*, Other*, Total
chart: Argentina Corporate Internet Subscriptions (‘000)
2007-2008
Regional Broadband Take-up
TABLE: ARGENTINA RESIDENTIAL INTERNET ACCESS BY REGION
indicators:: Buenos Aires, AMBA, Santa Fe, Córdoba, Patagonia 1, NOA 2, Litoral 3, Mendoza,
Centro 4, NEA 5, Total
chart: Argentina Residential Broadband Market
Subscriptions By Technology (000)
Technologies
Table: ARGENTINA WIRELINE DEVELOPMENTS
period: May/09 - Oct/09
Brazil
chart: Brazil Active Internet Users (mn)
2008-2009
Table: Brazilian Broadband Market Q109
company/technology: oi/brasil telecom, telefonica , net servicos, other*, total
Table: Brazil BROAD BAND TECHNOLOGIES IN BRAZIL (2004-2008)
technology: ADSL, CABLE, OTHER (RADIO), TOTAL
Broadband Technologies
Table: BRAZIL SELECTED WIRELINE DEVELOPMENTS
period: apr/09 - dec/08
chart: Brazil Broadband ARPU: A Comparison
2007-2009
ARPU.
Alternative Technologies
BPL
WiMAX
Chile
chart: Chile Broadband Subscriptions By Connection Speed (‘000)
2007-2008
Table: Chilean Broadband Market, Dec 2008
operator: telefonica chile, vtr globalcom, cnt (telsur) entel, Other (e), Total
chart: Chile Dedicated Internet Connections By Technology (‘000)
(2007-2008)
WiMAX
Fibre-Optic
Rural Broadband
Table: CHILE Wireline Developments
period: apr/09 - JUN/08
Colombia
chart: Colombia Dedicated Internet Subscribers By City
2008
chart: Colombia Internet Market By Subscriber Type
YE08, ‘000 Subscribers
Internet technologies
Table: COLOMBIA INTERNET MARKET BY CONECTION TYPE 2006-2008 (‘000)
connection type: dial-up, xdsl, cab le modem, wimax and wireless, other
Broadband Speeds
Table: COLOMBIA INTERNET MARKET BY SPED (‘000)
indicators: up to 256kbps, 256kbps-512kbps, 512kbps-1mbps, 1mbps-2mbps, 2mbps-4mbps,
Over 4mbps
Table: COLOMBIA WIRELINE DEVELOPMENTS
period: mar/09 - dec/07
Mexico
Mexico Telmex Internet Subscribers (‘000)
(Q107-Q109)
Table: Mexico Internet Subscription Market, 2004-2007 (‘000)
connection type: dial-up, xdsl, cab le, other, total
Other Technologies
Table: Mexico Internet Users By Access Type, 2000-2008 (‘000)
indicators: Access At Home, Access Outside Home, o/w own computer, o/w do not
own computer, Total
Table: Mexico Fibre-Optic Network, 2000-2007 (‘000 km)
network: Fibre-Optic Cables
Table: Mexico’s Wireline Developments
period: feb/09 - jan /08
Peru
chart: Peru Internet Subscribers (‘000)
2000-2007
Table: PERU Internet By Technology And Subscriber Type 2007 (‘000)
connection type: Dial-up, Dedicated Wireline, Dedicated Wireless, ADSL, Cable Modem, Total
chart: Peru Public Internet Cabins Internet Access By Technology
2000-2007
Venezuela
chart: Venezuela Internet Users In Venezuela (‘000)
(2006-2008)
Table: Venezuela Internet Market 2007 2008 By Connection Type (‘000)
connection type: Dial-up, Broadband, ow CANTV.net, Total
Mobile Broadband
chart: Venezuela Internet Subscriber Breakdown
(2006-2008)
Telecentres And Cybercafés
Table: Venezuela Wireline Developments
period: MAR/09 - APR/08
Submarine Cables
Industry Forecast Scenario
Argentina
chart: Argentina Industry Trends - Internet Sector
(2006-2013)
Table: Argentina TELECOMS SECTOR –INTERNET–HISTORICAL DATA AND FORECASTS
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
Brazil
Table: Brazil Telecom Sector -Internet–Historical Data and Forecasts
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
chart: Brazil Industry Trends - Internet Sector
(2006-2013)
Chile
chart: Chile Industry Trends - Internet Sector
2006-2013
Table: Chilean Telecoms Sector–Internet–Historical Data & Forecasts
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
Colombia
chart: Colombia Industry Trends - Internet Sector
(2006-2013)
Table: Colombia TELECOMS SECTOR –INTERNET–HISTORICAL DATA AND FORECASTS
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitant s
Mexico
chart: Mexico Industry Trends - Internet Sector
2006-2013
Table: Mexico Telecoms Sector–Internet–Historical Data & Forecasts, 2006-2013
indicators: No. of internet users (‘000), No. of internet users/100 inhabitants,
No. of broadband internet subscribers (‘000), No. of broadband internet subscribers/
100 inhabitants
Peru
chart: Peru Industry Trends - Internet Sector
2006-2013
Table: Peru Telecoms Sector–Internet–Historical Data & Forecasts. 2006-2013
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
Venezuela
chart: Venezuela Industry Trends - Internet Sector
2006-2013
Table: Venezuela Telecoms Sector–Internet–Historical Data & Forecasts
indicators: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
Companies Mentioned
- CANTV
- TVA
- Brasil Telecom
- Telefónica
- Telecom Argentina
- GTD Manquehue
- ETB
- Une-EPM
- Telpin
- GVT
- Telefónica de Argentina (TASA)
- CableVisión
- Telefonica Chile
- Telefónica del Perú
- Telmex
- Maxcom
- Net Serviços
- Inverca Telecom
- Entel
- Comunicación y Telefonía Rural (CTR)
- EmCali
- ZTE
- TVA
- Brasil Telecom
- Telefónica
- Telecom Argentina
- GTD Manquehue
- ETB
- Une-EPM
- Telpin
- GVT
- Telefónica de Argentina (TASA)
- CableVisión
- Telefonica Chile
- Telefónica del Perú
- Telmex
- Maxcom
- Net Serviços
- Inverca Telecom
- Entel
- Comunicación y Telefonía Rural (CTR)
- EmCali
- ZTE
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