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The New "Medical Science Liaisons" Profile: Internal Thought Leader, External Voice and Clinical Catalyst
Cutting Edge Information, April 2010, Pages: 288
Over the past several years, Medical Science Liaisons’ activities have evolved to include a host of strategic initiatives, including thought leader management and support for commercial, clinical and sales undertakings. MSLs’ scientifc expertise and relationship-building skills make them unique assets for any life sciences company. As their contributions increase, however, so has confusion about the MSL role. Forward-thinking companies focus MSL talent by defining MSL priorities and communicating their capabilities throughout the organization. They support the effort with detailed metrics that accurately assess MSL performance and prove value to a range of internal stakeholders.
The New MSL Profile provides data and best practices to prioritize and communicate MSL team activities, improve through leader relationship-building and use performance metrics to measure individual and team success.
- Define the MSL’s expanded strategic role: Understand how and when other companies use MSLs. In the new model, MSLs provide a range of services to both external and internal clients, but inefficiency can lurk in unfocused or overextended groups. Track timing and frequency of field- and office-based activities to boost productivity, and uncover strategies for identifying and developing thought leaders more effectively.
- Build a world-class MSL team: Guide your MSL resource allocation with meticulous structure, budget and territory sizing data. Refine MSL recruiting efforts by identifying attractive levels of education and experience. Strategies will also help in improving coordination with sales and other functions.
- Prove the MSL team’s value: Learn field-tested methods for turning MSLs’ qualitative efforts into quantitative results. Design a comprehensive performance measurement program that combines hard and soft metrics to build a compelling value mix for all stakeholders.
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