The case study highlights various factors, which have led Britannia NutriChoice to establish itself as a pioneer in combining aspects of health, taste and vitality in its biscuit brands. The case study aims to facilitate brand managers across various FMCG companies to explore and envisage changing behavior of Indian consumers in the wake of increasing awareness on health and wellness.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
