|
|
 |
|
Viewing report
|
|
|
|
Opportunities in Social Media: Profiting From Digital Conversation
Datamonitor, April 2010, Pages: 67
Online social networks have continued to grow impressively in terms of membership. Interactive networks have given people more control over their media experience. This creates both new opportunities and challenges in marketing. This report will help CPG players understand when and how to utilize social media as part of a successful marketing strategy.
Scope
- Detailed insights and analysis documenting the drivers behind the continued popularity of online social media
- Key country-by-country data outlining social network memberships, internet access, broadband access and mobile phone ownership
- Strategic conclusions and actionable recommendations on time use trends for all areas of consumer packaged goods
- Covers France, Germany, Italy, NL, Russia, Spain, Sweden, UK, US, Canada, Brazil, Australia, Japan, ROK, China, India, Saudi Arabia, UAE, S Africa
Highlights of this title
Online social networks have become an established method of communication. For some consumers, online communication is now more likely through social media than through email. The commercial potential of this trend has long been touted and CPG companies must take advantage of these opportunities
The meteoric rise of online networking has been catalyzed by younger age groups, but social media are no longer just the preserve of this demographic. Consumers from a broad range of demographics are now regular users of social media, although preferred sites will show some variation in their audience
Social media represent a relatively cheap method of marketing. However, not all campaigns achieve success and many marketers are still struggling with these relatively new formats. Companies will be better served by listening to customer contributions rather than using social media as another channel to dictate established brand values
Key reasons to purchase this title
- Obtain a detailed understanding of consumers' need to connect online and how this can be effectively leveraged commercially
- Use the latest evidence based insights to structure effective marketing campaigns through social media
- Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and best-practice marketing across the globe
Customers who bought this item also bought
Social Network Advertising - Global Strategic Business Report
Web Portals and Online Communities - Global Outlook
The Social Networking Market Opportunity: Quantifying Market Reach, Scale and Monetization Across the Value Chain, 2010-15
Social Media Strategies for Food and Drinks Companies
How Americans Use Social Media 2012
Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries
The Future of Online Grocery Shopping
Social Networking and Media and Financial Services in the United States 2010
Social Video - Social Networking Sites: Key Innovation Partners for the TV and Video Industry
Effective Social Media Marketing Strategies for Pharmaceutical Market
|
|
|
|
