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Bakery and Cereals in North America to 2013
Datamonitor, April 2010, Pages: 128
This databook provides key data and information on the bakery and cereals market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods
- Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data
- Category level company share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights of this title
The market for bakery and cereals in North America increased at a compound annual growth rate of 1.9% between 2003 and 2008.
The bread & rolls category led the bakery and cereals market in North America, accounting for a share of 26.1%.
The leading players in the North American bakery and cereals market include Kellogg Company, Kraft Foods, Inc. and General Mills, Inc.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in North America
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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