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Bakery and Cereals in Western Europe to 2013
Datamonitor, April 2010, Pages: 135
This databook provides key data and information on the bakery and cereals market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods
- Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data
- Category level company share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights of this title
The market for bakery and cereals in Western Europe increased at a compound annual growth rate of 1.6% between 2003 and 2008.
The bread & rolls category led the bakery and cereals market in Western Europe, accounting for a share of 61.3%.
The leading players in the Western European bakery and cereals market include Barilla Holding Società per Azioni, Kellogg Company and Groupe Danone.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Western Europe
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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