Bakery and Cereals in South Africa to 2013

This databook provides key data and information on the bakery and cereals market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

- Category level company and brand share as well as distribution share information for 2007 and 2008

- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights of this title

The market for bakery and cereals in South Africa increased at a compound annual growth rate of 5.5% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in South Africa, accounting for a share of 63.1%.

Leading players in South African bakery and cereals market include Pioneer Food Group (Pty) Ltd, Tiger Brands Ltd and AVI Group.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in South Africa

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Chapter 1 Executive Summary
Summary market level: bakery and cereals
Summary category level: bread & rolls
Summary category level: breakfast cereals
Summary category level: cakes & pastries
Summary category level: cookies (sweet biscuits)
Summary category level: crackers (savory biscuits)
Summary category level: morning goods

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Pioneer Food Group (Pty) Ltd.
Tiger Brands Ltd.

Chapter 5 Category Analysis: Bread & Rolls
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Breakfast Cereals
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Cakes & Pastries
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Cookies (Sweet Biscuits)
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Crackers (Savory Biscuits)
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Morning Goods
Value analysis (Rand), 2003-08
Value analysis (Rand), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Country Comparison
Value
Volume
Market share

Chapter 12 PESTLE Analysis
Summary
Political analysis
Economic analysis
Social analysis
Technology analysis
Legal analysis
Environmental analysis

Chapter 13 New Product Development
Product launches over time
Recent product launches

Chapter 14 Macroeconomic Profile
Macroeconomic indicators

Chapter 15 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 16 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Bakery and cereals, South Africa, value by category (ZARm), 2003-13
Figure 2: Bakery and cereals, South Africa, category growth comparison, by value, 2003-13
Figure 3: Bakery and cereals, South Africa, volume by category (kg, million), 2003-13
Figure 4: Bakery and cereals, South Africa, category growth comparison, by volume, 2003-13
Figure 5: Bakery and cereals, South Africa, company share by value (%), 2007-08
Figure 6: Bakery and cereals, South Africa, distribution channels by value (%), 2007-08
Figure 7: Bread & rolls, South Africa, value by segment (ZARm), 2003-13
Figure 8: Bread & rolls, South Africa, category growth comparison, by value, 2003-13
Figure 9: Bread & rolls, South Africa, volume by segment (kg, million), 2003-13
Figure 10: Bread & rolls, South Africa, category growth comparison, by volume, 2003-13
Figure 11: Bread & rolls, South Africa, company share by value (%), 2007-08
Figure 12: Bread & rolls, South Africa, distribution channels by value (%), 2007-08
Figure 13: Breakfast cereals, South Africa, value by segment (ZARm), 2003-13
Figure 14: Breakfast cereals, South Africa, category growth comparison, by value, 2003-13
Figure 15: Breakfast cereals, South Africa, volume by segment (kg, million), 2003-13
Figure 16: Breakfast cereals, South Africa, category growth comparison, by volume, 2003-13
Figure 17: Breakfast cereals, South Africa, company share by value (%), 2007-08
Figure 18: Breakfast cereals, South Africa, distribution channels by value (%), 2007-08
Figure 19: Cakes & pastries, South Africa, value by segment (ZARm), 2003-13
Figure 20: Cakes & pastries, South Africa, category growth comparison, by value, 2003-13
Figure 21: Cakes & pastries, South Africa, volume by segment (kg, million), 2003-13
Figure 22: Cakes & pastries, South Africa, category growth comparison, by volume, 2003-13
Figure 23: Cakes & pastries, South Africa, company share by value (%), 2007-08
Figure 24: Cakes & pastries, South Africa, distribution channels by value (%), 2007-08
Figure 25: Cookies (sweet biscuits), South Africa, value by segment (ZARm), 2003-13
Figure 26: Cookies (sweet biscuits), South Africa, category growth comparison, by value, 2003-13
Figure 27: Cookies (sweet biscuits), South Africa, volume by segment (kg, million), 2003-13
Figure 28: Cookies (sweet biscuits), South Africa, category growth comparison, by volume, 2003-13
Figure 29: Cookies (sweet biscuits), South Africa, company share by value (%), 2007-08
Figure 30: Cookies (sweet biscuits), South Africa, distribution channels by value (%), 2007-08
Figure 31: Crackers (savory biscuits), South Africa, value by segment (ZARm), 2003-13
Figure 32: Crackers (savory biscuits), South Africa, category growth comparison, by value, 2003-13
Figure 33: Crackers (savory biscuits), South Africa, volume by segment (kg, million), 2003-13
Figure 34: Crackers (savory biscuits), South Africa, category growth comparison, by volume, 2003-13
Figure 35: Crackers (savory biscuits), South Africa, company share by value (%), 2007-08
Figure 36: Crackers (savory biscuits), South Africa, distribution channels by value (%), 2007-08
Figure 37: Morning goods, South Africa, value by segment (ZARm), 2003-13
Figure 38: Morning goods, South Africa, category growth comparison, by value, 2003-13
Figure 39: Morning goods, South Africa, volume by segment (kg, million), 2003-13
Figure 40: Morning goods, South Africa, category growth comparison, by volume, 2003-13
Figure 41: Morning goods, South Africa, distribution channels by value (%), 2007-08
Figure 42: Global bakery and cereals market split (value terms, 2008), top five countries
Figure 43: Global bakery and cereals market value, 2003-08, top five countries
Figure 44: Global bakery and cereals market split (volume terms, 2008), top five countries
Figure 45: Global bakery and cereals market volume, 2003-08, top five countries
Figure 46: Annual data review process

LIST OF TABLES
Table 1: Bakery and cereals category definitions
Table 2: Bakery and cereals distribution channels
Table 3: Bakery and cereals, South Africa, value by category (ZARm), 2003-08
Table 4: Bakery and cereals, South Africa, value forecast by category (ZARm), 2008-13
Table 5: Bakery and cereals, South Africa, value by category ($m), 2003-08
Table 6: Bakery and cereals, South Africa, value forecast by category ($m), 2008-13
Table 7: Bakery and cereals, South Africa, volume by category (kg, million), 2003-08
Table 8: Bakery and cereals, South Africa, volume forecast by category (kg, million), 2008-13
Table 9: Bakery and cereals, South Africa, brand share by value (%), 2007-08
Table 10: Bakery and cereals, South Africa, value by brand (ZARm), 2007-08
Table 11: Bakery and cereals, South Africa, company share by value (%), 2007-08
Table 12: Bakery and cereals, South Africa, value by company (ZARm), 2007-08
Table 13: Bakery and cereals, South Africa, distribution channels by value (%), 2007-08
Table 14: Bakery and cereals, South Africa, value by distribution channel (ZARm), 2007-08
Table 15: Bakery and cereals, South Africa, expenditure per capita (ZAR), 2003-08
Table 16: Bakery and cereals, South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 17: Bakery and cereals, South Africa, expenditure per capita ($), 2003-08
Table 18: Bakery and cereals, South Africa, forecast expenditure per capita ($), 2008-13
Table 19: Bakery and cereals, South Africa, consumption per capita (kg), 2003-08
Table 20: Bakery and cereals, South Africa, forecast consumption per capita (kg), 2008-13
Table 21: Pioneer Food Group (Pty) Ltd. key facts
Table 22: Tiger Brands Ltd key facts
Table 23: Bread & rolls, South Africa, value by segment (ZARm), 2003-08
Table 24: Bread & rolls, South Africa, value forecast by segment (ZARm), 2008-13
Table 25: Bread & rolls, South Africa, value by segment ($m), 2003-08
Table 26: Bread & rolls, South Africa, value forecast by segment ($m), 2008-13
Table 27: Bread & rolls, South Africa, volume by segment (kg, million), 2003-08
Table 28: Bread & rolls, South Africa, volume forecast by segment (kg, million), 2008-13
Table 29: Bread & rolls, South Africa, brand share by value (%), 2007-08
Table 30: Bread & rolls, South Africa, value by brand (ZARm), 2007-08
Table 31: Bread & rolls, South Africa, company share by value (%), 2007-08
Table 32: Bread & rolls, South Africa, value by company (ZARm), 2007-08
Table 33: Bread & rolls, South Africa, distribution channels by value (%), 2007-08
Table 34: Bread & rolls, South Africa, value by distribution channel (ZARm), 2007-08
Table 35: Bread & rolls, South Africa, expenditure per capita (ZAR), 2003-08
Table 36: Bread & rolls, South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 37: Bread & rolls, South Africa, expenditure per capita ($), 2003-08
Table 38: Bread & rolls, South Africa, forecast expenditure per capita ($), 2008-13
Table 39: Bread & rolls, South Africa, consumption per capita (kg), 2003-08
Table 40: Bread & rolls, South Africa, forecast consumption per capita (kg), 2008-13
Table 41: Breakfast cereals, South Africa, value by segment (ZARm), 2003-08
Table 42: Breakfast cereals, South Africa, value forecast by segment (ZARm), 2008-13
Table 43: Breakfast cereals, South Africa, value by segment ($m), 2003-08
Table 44: Breakfast cereals, South Africa, value forecast by segment ($m), 2008-13
Table 45: Breakfast cereals, South Africa, volume by segment (kg, million), 2003-08
Table 46: Breakfast cereals, South Africa, volume forecast by segment (kg, million), 2008-13
Table 47: Breakfast cereals, South Africa, brand share by value (%), 2007-08
Table 48: Breakfast cereals, South Africa, value by brand (ZARm), 2007-08
Table 49: Breakfast cereals, South Africa, company share by value (%), 2007-08
Table 50: Breakfast cereals, South Africa, value by company (ZARm), 2007-08
Table 51: Breakfast cereals, South Africa, distribution channels by value (%), 2007-08
Table 52: Breakfast cereals, South Africa, value by distribution channel (ZARm), 2007-08
Table 53: Breakfast cereals, South Africa, expenditure per capita (ZAR), 2003-08
Table 54: Breakfast cereals, South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 55: Breakfast cereals, South Africa, expenditure per capita ($), 2003-08
Table 56: Breakfast cereals, South Africa, forecast expenditure per capita ($), 2008-13
Table 57: Breakfast cereals, South Africa, consumption per capita (kg), 2003-08
Table 58: Breakfast cereals, South Africa, forecast consumption per capita (kg), 2008-13
Table 59: Cakes & pastries, South Africa, value by segment (ZARm), 2003-08
Table 60: Cakes & pastries, South Africa, value forecast by segment (ZARm), 2008-13
Table 61: Cakes & pastries, South Africa, value by segment ($m), 2003-08
Table 62: Cakes & pastries, South Africa, value forecast by segment ($m), 2008-13
Table 63: Cakes & pastries, South Africa, volume by segment (kg, million), 2003-08
Table 64: Cakes & pastries, South Africa, volume forecast by segment (kg, million), 2008-13
Table 65: Cakes & pastries, South Africa, brand share by value (%), 2007-08
Table 66: Cakes & pastries, South Africa, value by brand (ZARm), 2007-08
Table 67: Cakes & pastries, South Africa, company share by value (%), 2007-08
Table 68: Cakes & pastries, South Africa, value by company (ZARm), 2007-08
Table 69: Cakes & pastries, South Africa, distribution channels by value (%), 2007-08
Table 70: Cakes & pastries, South Africa, value by distribution channel (ZARm), 2007-08
Table 71: Cakes & pastries, South Africa, expenditure per capita (ZAR), 2003-08
Table 72: Cakes & pastries, South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 73: Cakes & pastries, South Africa, expenditure per capita ($), 2003-08
Table 74: Cakes & pastries, South Africa, forecast expenditure per capita ($), 2008-13
Table 75: Cakes & pastries, South Africa, consumption per capita (kg), 2003-08
Table 76: Cakes & pastries, South Africa, forecast consumption per capita (kg), 2008-13
Table 77: cookies (sweet biscuits), South Africa, value by segment (ZARm), 2003-08
Table 78: Cookies (sweet biscuits), South Africa, value forecast by segment (ZARm), 2008-13
Table 79: Cookies (sweet biscuits), South Africa, value by segment ($m), 2003-08
Table 80: Cookies (sweet biscuits), South Africa, value forecast by segment ($m), 2008-13
Table 81: Cookies (sweet biscuits), South Africa, volume by segment (kg, million), 2003-08
Table 82: Cookies (sweet biscuits), South Africa, volume forecast by segment (kg, million), 2008-13
Table 83: Cookies (sweet biscuits), South Africa, brand share by value (%), 2007-08
Table 84: Cookies (sweet biscuits), South Africa, value by brand (ZARm), 2007-08
Table 85: Cookies (sweet biscuits), South Africa, company share by value (%), 2007-08
Table 86: Cookies (sweet biscuits), South Africa, value by company (ZARm), 2007-08
Table 87: Cookies (sweet biscuits), South Africa, distribution channels by value (%), 2007-08
Table 88: Cookies (sweet biscuits), South Africa, value by distribution channel (ZARm), 2007-08
Table 89: Cookies (sweet biscuits), South Africa, expenditure per capita (ZAR), 2003-08
Table 90: Cookies (sweet biscuits), South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 91: Cookies (sweet biscuits), South Africa, expenditure per capita ($), 2003-08
Table 92: Cookies (sweet biscuits), South Africa, forecast expenditure per capita ($), 2008-13
Table 93: Cookies (sweet biscuits), South Africa, consumption per capita (kg), 2003-08
Table 94: Cookies (sweet biscuits), South Africa, forecast consumption per capita (kg), 2008-13
Table 95: Crackers (savory biscuits), South Africa, value by segment (ZARm), 2003-08
Table 96: Crackers (savory biscuits), South Africa, value forecast by segment (ZARm), 2008-13
Table 97: Crackers (savory biscuits), South Africa, value by segment ($m), 2003-08
Table 98: Crackers (savory biscuits), South Africa, value forecast by segment ($m), 2008-13
Table 99: Crackers (savory biscuits), South Africa, volume by segment (kg, million), 2003-08
Table 100: Crackers (savory biscuits), South Africa, volume forecast by segment (kg, million), 2008-13
Table 101: Crackers (savory biscuits), South Africa, brand share by value (%), 2007-08
Table 102: Crackers (savory biscuits), South Africa, value by brand (ZARm), 2007-08
Table 103: Crackers (savory biscuits), South Africa, company share by value (%), 2007-08
Table 104: Crackers (savory biscuits), South Africa, value by company (ZARm), 2007-08
Table 105: Crackers (savory biscuits), South Africa, distribution channels by value (%), 2007-08
Table 106: Crackers (savory biscuits), South Africa, value by distribution channel (ZARm), 2007-08
Table 107: Crackers (savory biscuits), South Africa, expenditure per capita (ZAR), 2003-08
Table 108: Crackers (savory biscuits), South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 109: Crackers (savory biscuits), South Africa, expenditure per capita ($), 2003-08
Table 110: Crackers (savory biscuits), South Africa, forecast expenditure per capita ($), 2008-13
Table 111: Crackers (savory biscuits), South Africa, consumption per capita (kg), 2003-08
Table 112: Crackers (savory biscuits), South Africa, forecast consumption per capita (kg), 2008-13
Table 113: Morning goods, South Africa, value by segment (ZARm), 2003-08
Table 114: Morning goods, South Africa, value forecast by segment (ZARm), 2008-13
Table 115: Morning goods, South Africa, value by segment ($m), 2003-08
Table 116: Morning goods, South Africa, value forecast by segment ($m), 2008-13
Table 117: Morning goods, South Africa, volume by segment (kg, million), 2003-08
Table 118: Morning goods, South Africa, volume forecast by segment (kg, million), 2008-13
Table 119: Morning goods, South Africa, brand share by value (%), 2007-08
Table 120: Morning goods, South Africa, value by brand (ZARm), 2007-08
Table 121: Morning goods, South Africa, company share by value (%), 2007-08
Table 122: Morning goods, South Africa, value by company (ZARm), 2007-08
Table 123: Morning goods, South Africa, distribution channels by value (%), 2007-08
Table 124: Morning goods, South Africa, value by distribution channel (ZARm), 2007-08
Table 125: Morning goods, South Africa, expenditure per capita (ZAR), 2003-08
Table 126: Morning goods, South Africa, forecast expenditure per capita (ZAR), 2008-13
Table 127: Morning goods, South Africa, expenditure per capita ($), 2003-08
Table 128: Morning goods, South Africa, forecast expenditure per capita ($), 2008-13
Table 129: Morning goods, South Africa, consumption per capita (kg), 2003-08
Table 130: Morning goods, South Africa, forecast consumption per capita (kg), 2008-13
Table 131: Global bakery and cereals market value, 2008
Table 132: Global bakery and cereals market split (value terms ($m), 2008), top five countries
Table 133: Global bakery and cereals market volume, 2008
Table 134: Global bakery and cereals market split (volume terms, 2008), top five countries
Table 135: Leading players, top five countries
Table 136: Analysis of South Africa’s political landscape
Table 137: Analysis of the South African economy
Table 138: Analysis of the South African social system
Table 139: Analysis of South African technology landscape
Table 140: Analysis of South Africa legal landscape
Table 141: Analysis of South African environmental landscape
Table 142: South Africa bakery and cereals new product launches reports, by company (top five companies), 2009
Table 143: South Africa bakery and cereals new product launches SKUs, by company (top five companies), 2009
Table 144: South Africa bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 145: South Africa bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 146: South Africa bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 147: South Africa bakery and cereals new product launches - recent five launches (2009)
Table 148: South Africa population, by age group, 2003-08 (millions)
Table 149: South Africa population forecast, by age group, 2008-13 (millions)
Table 150: South Africa population, by gender, 2003-08 (millions)
Table 151: South Africa population forecast, by gender, 2008-13 (millions)
Table 152: South Africa nominal GDP, 2003-08 (ZARbn, nominal prices)
Table 153: South Africa nominal GDP forecast, 2008-13 (ZARbn, nominal prices)
Table 154: South Africa real GDP, 2003-08 (ZARbn, 2000 prices)
Table 155: South Africa real GDP forecast, 2008-13 (ZARbn, 2000 prices)
Table 156: South Africa real GDP, 2003-08 ($bn, 2000 prices)
Table 157: South Africa real GDP forecast, 2008-13 ($bn, 2000 prices)
Table 158: South Africa consumer price index, 2003-08 (2000=100)
Table 159: South Africa consumer price index, 2008-13 (2000=100)