|
|
 |
|
Viewing report
|
|
|
|
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
John Wiley and Sons Ltd, Sep 2009, Pages: 288
This book is your guide to a new form of power broker--web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web. The book explores how business people can use the Web's new social software tools to build awareness, influence, reputation, and eventually authority. It focuses on methods of building trust and wielding influence, and how these efforts impact business processes and goals. In three parts, the book defines the landscape of this generation's web, explains who trust agents are, and analyzes the mechanics of trust in today's economy where reputation is key. Part career advice, part communications management, and part technology know-how, Trust Agents aims to deliver high level theory, actionable next steps, and stories and case studies to bolster the opinions and experiences of the authors.
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are 'trust agents,' the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
Report Features:
- Delivers actionable steps and case studies that show how social media can positively impact a business
- Written by authors with over ten years of online media experience
- Shows how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
A Practical Guide to Social Media in Financial Services
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
Social Media Strategies for Professionals and their Firms: The Guide to Establishing Credibility and Accelerating
Building Your Library Career with Web 2.0
Effective Social Media Marketing Strategies for Pharmaceutical Market
Social TV: How Facebook, Twitter and Connected Television Transform Global TV Advertising, Pay-TV, EPGs and Broadcasting (Second Edition)
How Americans Use Social Media 2012
Twitter: Best practice guide
The Social Web and its Implications
Social Networking
|
|
|
|
