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Video QoS Monitoring with DPI and DCI: Global Market Size & Vendor Ranking Report

Description:
The goal of this report is to better articulate the video monitoring and analyzer market, as it relates to real-time video monitoring in IPTV, Cable, Satellite and Terrestrial Broadcasting systems. In order to accomplish this, MRG surveyed video monitoring and analyzer Vendors to learn about the video monitoring and analyzer market size, the market drivers, and relative market share rankings of the main Vendors. MRG also surveyed of Service Providers to better understand the video monitoring and analyzing market from their point of view. Because Deep Packet Inspection (DPI) and Deep Content Inspection (DCI) [1] are part of the technology used by probes and analyzers covered here, this report reflects the high-growth potential that probes and monitors will play in delivering QoS and QoE (Quality of Service and Quality of Experience) to consumers and in helping Operators effectively manage their IPTV networks.

[1] “DPI” refers to packet inspection at OSI layers that reveal information about the types of data being transported. “DCI” refers to the use of MPEG monitoring of specific key frames within the MPEG packets to monitor video quality.

This report breaks down the market between video monitoring probes and analyzers, then presents a total market size for both categories.
In this research, it was learned that many Vendors serve a variety of markets, not just video monitoring and analysis. As a result, Vendors were only asked for revenues for the video monitors and analyzers that serve the IPTV, Cable, Satellite and Terrestrial markets. A company’s total revenues or earnings from other markets are not counted.

This report breaks down the market between video monitoring probes and analyzers, then presents a total market size for both categories. In the qualitative portion of this study, both Vendors and Service Providers were asked questions about market drivers for video monitoring. Some of the key questions of this report include:

- What is the size of the video monitor and analyzer market?
- What is the breakdown of the video monitoring market by geography and by industry?
- What are the market drivers for Service Providers and Vendors? Is it customer complaints about video quality, reaching a certain number of subscribers, or something else entirely?
- How many monitoring probes should be installed in a typical network?
- Where in the network should Service Providers be monitoring for video quality?
- What are the benefits and advantages to video monitoring?
- At what point do Service Providers use video monitoring?
- What kind of budgets are Service Providers allocating to video QoS and QoE (Quality of Experience)?
Contents:
1 Executive Summary
1.1 Summary of Results

2 Video Quality Vendors and Survey Results
2.1.1 Vendor Rankings
2.1.2 Total Vendor Video Monitoring Revenues 2007 to 2009
2.1.3 Regional Breakdown, Monitoring Probes (2008)
2.1.4 Monitoring Probes Revenue, Industry Breakdown by Year

3 Analyzer Revenues
3.1.1 Total Monitoring and Analyzer Revenues

4 Vendor Results – Market Drivers
4.1.1 Sectors Which Use Video Monitoring Probes
4.1.2 Sectors Using Video Analyzers
4.1.3 How Service Providers Make Purchasing Decisions
4.1.4 Market Drivers for Cable Customers
4.1.5 Where Are Cable Companies Using Monitoring Probes?
4.1.6 Where Are IPTV Operators Using Monitoring Probes?
4.1.7 How Many Monitoring Probes Should Be Used Per 10,000 Subscribers?
4.1.8 How Will Video Monitoring Evolve Over the Next Few Years?

5 Service Provider Survey and Results
5.1.1 Percentage of Service Providers that Are Currently Using Monitoring Probes Or Analyzers for Video Monitoring
5.1.2 New Technologies that Are Driving Testing and Monitoring Equipment Purchases
5.1.3 Number of Monitoring Probes Used
5.1.4 Where In the Network Do You Use Monitoring Probes?
5.1.5 Where In the Network Do You Deploy Analyzers?
5.1.6 If Using Monitoring Probes or Analyzers, How Did You Make Purchasing Decisions?
5.1.7 At What Subscriber Level Did You Decide to Deploy Monitoring Probes?
5.1.8 What is Your Average Annual Budget on a Per-subscriber Basis for Monitor and Analysis Equipment?
5.1.9 How Should Monitoring Probes Change Over the Next 3 Years to Meet Your Needs?
5.1.10 Will Monitoring Probes Be Sufficient for Video or Should Voice, Data and Video Be Integrated in the Next 5 Years?

6 Key Findings and Analysis of Market Drivers
6.1 Key Findings and Conclusions
6.2 Vendor Recommendations
6.3 Does Video Monitoring Differ Between Cable and TelcoTV

7 Company Profiles
7.1 Agama Technologies AB
7.2 Bridge Technologies Co AS
7.3 IneoQuest Technologies, Inc.
7.4 Ixia
7.5 JDSU
7.6 Mariner Partners
7.7 Miranda Technologies, Inc.
7.8 Mixed Signals
7.9 Pixelmetrix Corporation
7.10 Rhode & Schwarz
7.11 Sencore, Inc.
7.12 Shenick Network Systems Ltd.
7.13 Spirent Communications plc
7.14 Symmetricom, Inc./Cheetah Technologies, L.P.
7.15 Tektronix
7.16 Triveni Digital, Inc.
7.17 Witbe

8 Addendum1 : DPI and DCI Definitions
8.1 Classifying IPTV TM&M Products
8.1.1 Deep Packet Inspection (DPI)
8.1.2 Deep Content Inspection (DCI)
8.1.3 Policy Management, Service Assurance and Admission Control
9 Addendum 2: Analyzers/Monitoring Revenue Forecast
10 Index of Companies

Table of Figures

Figure 1-1: Total Combined Revenue for Video Monitoring and Analyzer Markets — 2007 to 2009
Figure 2-1: Total Video Monitoring Revenues From 2007 to 2009
Figure 2-2: Regional Breakdown of Video Monitoring Revenues — 2008
Figure 2-3: Industry Breakdown of Video Monitoring Revenues — 2007 to 2009
Figure 3-1: Total Combined Revenue for Video Monitoring and Analyzer Markets — 2007 to 2009
Figure 4-1: To Which Sectors Do You Provide Monitoring Probes?
Figure 4-2: To Which Industries Does Your Company Provide Analyzers?
Figure 4-3: How Do Service Providers Make Their Purchasing Decisions? (Vendor Perspective)
Figure 4-4: What New Technologies Are Driving Cable Operators to Use Monitoring Probes?
Figure 4-5: Where In the Network Do Cable Companies Use Video Monitoring Probes?
Figure 4-6: Where In the Network Do IPTV Providers Use Monitoring Probes?
Figure 5-1: Percentage of Service Providers Using Monitoring Probes or Analyzers for Video Monitoring
Figure 5-2: New Technologies that Are Driving Testing and Monitoring Equipment Purchases
Figure 5-3: Where In the Network Do You Use Monitoring Probes?
Figure 5-4: Where In the Network Do You Deploy Analyzers?
Figure 5-5: How Did You Make Your Purchasing Decision?
Figure 5-6: At What Subscriber Level Did You Decide to Deploy Monitoring Probes?
Figure 5-7: What Is Your Average Annual Budget ($USD), on a Per-subscriber Basis For Monitoring and Analysis Equipment?
Figure 5-8: Will Monitoring Probes Be Sufficient for Video, or Should Voice, Data and Video Be Integrated in the Next Five Years?
Figure 9-1: Revenue Forecast Combined (DPI/DCI) Analyzers/Monitoring 2010-2014
Figure 9-2: Revenue Forecast (DPI/DCI) Analyzers/Monitoring 2010-2014
Figure 9-3: Revenue Forecast By Region for Combined (DPI/DCI) Analyzers & Monitors 2010-2014

Table of Tables

Table 2-1: Rankings of Video Monitoring Probe Vendors
Table 2-2: Monitoring Revenues by Industry — 2007 to 2009
Table 3-1: Rankings of Analyzer Vendors
Contents:
Global Video Quality-of-Service (QoS) Market Study Identifies 51% CAGR by TelcoTV and Cable Operators

A new study articulates and explains the market size, drivers, growth patterns, budgets and future changes confronting the video monitoring and analyzer market for TelcoTV, Cable, Satellite and Terrestrial Broadcasting systems. Based on MRG surveys of video monitoring and analyzer Vendors and operators in various global markets, the study shows fastest growth in North America and Europe as Operators gear up for more challenges from traditional Pay TV and newer OTT (Over-the-Top) competitors. Because Deep Packet Inspection (DPI) and Deep Content Inspection (DCI) [1] are part of the technology used by probes and analyzers covered here, this report reflects the high-growth potential that probes and monitors will play in delivering QoS and QoE (Quality-of-Service and Quality-of-Experience) to consumers and in helping Operators more effectively manage their IPTV networks.

This report breaks down the market between video monitoring probes and analyzers, then presents a total market size for both categories.

“Service Providers that don’t have a video quality monitoring solution are essentially using their customers as monitoring probes,” says Jose Alvear, MRG Analyst. “At that point, it’s already too late since many customers may be fed up and may switch their service to another provider. Video monitoring enables Service Providers to be pro-active, rather than reacting to service outages.”

This report breaks down the market between video monitoring probes and analyzers, and then presents a total market size for both categories. In the qualitative portion of this study, both Vendors and Service Providers were asked questions about market drivers for video monitoring, including:

- What is the breakdown of the video monitoring market by geography and by industry?
- What are the market drivers for Operators and Vendors?
- How many monitoring probes should be installed in a typical network?
- Where in the network should monitoring probes be located?
- What are the benefits and advantages to video monitoring?
- At what point do Service Providers use video monitoring?
- What kind of budgets are Operators allocating to video QoS and QoE (Quality-of-Experience)?

Overall, the total revenues for video monitoring and analyzers were US$166 million in 2009. From 2007, the market has grown about 130% (CAGR 51.9%) in just three years.

“As the competition between Cable, TelcoTV and OTT heats up in various markets around the world, it is becoming imperative to have video monitoring strategy,” states Alvear. “Many Operators already understand that there is a cost to poor Quality-of-Experience and that monitoring tools are critical to a successful Pay-TV implementation.”

[1] “DPI” refers to packet inspection at OSI layers that reveal information about the types of data being transported. “DCI” refers to the use of MPEG monitoring of specific key frames within the MPEG packets to monitor video quality.
Companies Mentioned
- Agama Technologies AB
- Agilent Technologies, Inc.
- Alcatel-Lucent
- Bell Canada
- Bridge Technologies Co AS
- Broadband Forum
- Cable Numbercable
- Cheetah Technologies, L.P.
- Cisco
- Comcast
- Deloitte
- Deutsche Telekom
- FASTWEB
- France Telecom
- Free
- IneoQuest Technologies, Inc.
- Ixia
- JDSU
- KPN
- Lattelecom
- LG Electronics
- Lyse Tele
- Magnet Networks
- Mariner Partners
- Maroc Telecom
- Microsoft
- Miranda Technologies, Inc.
- Mixed Signals
- Neuf Cegetel
- Orange Spain
- P&T Luxmbourg
- Pixelmetrix Corporation
- Portugal Telecom
- Rohde & Schwarz
- SaskTel
- Sencore, Inc.
- Shenick Network Systems Ltd.
- SingTel
- SK Telecom
- Sonaecom
- Spirent Communications plc
- SureWest Communications
- Swisscom
- Symmetricom, Inc.
- Tektronix
- Tele2
- Telekom Austria
- Telenor
- TeliaSonera
- TEO
- Teracom
- Tollgrade
- Trefor
- Triveni Digital, Inc.
- Virgin
- Virgin Media
- Vodafone France
- Witbe
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