This report explores the latest trends and developments in the use of high intensity (or non-nutritive) sweeteners in the global soft drinks market, which accounts for 56% of total volume consumption of this ingredient category.
The High Intensity Sweeteners (HIS) category is undergoing significant change at present. The progress of sucralose has caused major changes in the shape of the market over the past 10 years or so and, more recently, the introduction of stevia has opened up new opportunities in sugar replacement.
The report summarises the major issues impacting on supply and demand of high-intensity sweeteners for soft drinks and also provides background on the overall market for these ingredients and the companies and brands that lead the way in the global marketplace. Regional prospects are also examined, with further detail on the US, where the sweeteners market is experiencing the most notable changes. This is followed by a discussion of stevia, where it fits in the overall sweetening landscape and its growth prospects in specific categories/regions.
