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Alcoholic Drinks and the Great Recession – The Present and Future of the Global Market
Euromonitor International, March 2010, Pages: 72
The core objective of this report is to examine the current state of the global alcoholic drinks industry, including any impact that the continued global economic uncertainty is having on market performance.
In addition to providing a global overview of market performance, the report also analyses performance by product sector and geographic region, the state of the global competitive landscape, performance by retail distribution format, key trends and developments and global prospects and opportunities.
The data and analysis are specific to the key sectors of beer, wine, spirits, cider/perry and RTDs/high-strength premixes. Where appropriate and relevant, it looks at subcategories within these main sectors.
The global alcoholic drinks market is examined in terms of forecast performance over the 2009-2014 period, with a closer look at 2009-2010 specifically, with graphics and analysis identifying key areas of risk and opportunity, be it in geographic or product sector terms.
Focusing on key industry categories, the report does not claim to be comprehensive, but rather seeks to offer high-level insight into key changes in the market at a time of manifest macroeconomic instability.
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