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China's 2010 Video Game Industry Annual Review & Five-Year Forecast Report
Niko Partners, April 2010, Pages: 79
The full report is 79 pages with 82 exhibits and includes analysis on:
- Market overview,
- online games and operators,
- gamers,
- SNS games,
- prepaid cards,
- mobile games,
- PC offline games and distribution,
- PC hardware usage,
- console hardware and games,
- handheld hardware and games,
- outsourced game development,
- Internet cafés and i-café PC hardware, and
- regulations.
In the report, Niko confirms strong demand for digitally downloaded PC offline games as well as consoles and handhelds, in spite of piracy and the regulation that bans consoles. Niko calculated that total Chinese game software and services revenue, including PC offline, console, handheld, and (primarily) online games, reached $4.61 billion in 2009, up 28 percent from 2008. The 2010 Annual Review & Forecast report is available now for $8,000, and a subset version focused on online games, the 2010 Chinese Online Games Market Review & Forecast report, is available for $5,000.
“Niko forecasts that by the end of this year 93 million Chinese gamers will play a mix of PC online, offline, console and handheld games, yet only the online segment generates legitimate revenue,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “Many drivers will push China’s game market growth, particularly online games, to higher heights each year through our 5-year forecast period, and we anticipate a surge in new gamers – possibly as many as 100 million more - over the next few years.”
Key insights in the report about China’s video game industry include:
- Chinese consumers are entering the online game market at a rapid pace thanks to casual games such as social networking service (SNS) games and other growth drivers.
- China’s 165,000 Internet cafés are used for social entertainment and competition as home PC penetration rises and gamers spend more time gaming at home.
- Chinese console gamers have eschewed previous generation consoles in favor of the Xbox 360, Wii and PlayStation 3.
The regulatory landscape continues to be burdensome for game companies.
The 2010 Annual Review & Five-Year Forecast Report on China’s Video Game Industry by Niko Partners is a thorough review and forecast of the 2009-2014 PC online, PC offline, casual games, social networking games, console, handheld games and hardware market. Based on 70,000 points of data collected by Niko Partners in 10 Chinese cities in February and March 2010, the study provides the largest and most comprehensive information published on the market overview, gamers, Internet cafés, regulations, online game operators, online games (including SNS), offline games, mobile games, console and handheld games and hardware, PC hardware, prepaid cards, retail, outsourced development, and important trends in supply and demand. For the first time ever, Niko also offers the 2010 Chinese Online Games Market Annual Review & Five-Year Forecast Report, which is a trimmed down version and includes only the sections on gamers, online games, prepaid cards, Internet café usage and regulations
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