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Global Fast Food: Charting the Course in a Post-Recession World
Euromonitor International, March 2010, Pages: 53
Key Findings in this Report:
- While not immune to the recession, fast food operators have weathered the storm well, with the sector remaining the centre of innovation and investment in consumer foodservice, steadily adding new dayparts, product lines, and consumer groups.
- Growing demand for convenience among consumers, coupled with comparatively high profit margins has led to increased participation in fast food from convenience store operators, supermarket retailers, and others.
- Reflecting an industry-wide trend, Asia will continue to drive growth going forward, accounting for the majority of sales expansion over the next five years. At the same time, operators must continue to adapt to a diverse consumer landscape.
INTRODUCTION
- Scope
- Key Findings
GLOBAL PERFORMANCE
- Fast Food Now World’s Number Two Foodservice Category
- Burger and Asian Fast Food Account for Nearly Half of Sales
- Fast Food Recession-resistant, But Not Immune
- Grim Disposable Income Picture A Drag on Growth
- A Long-run Trend To Outlast the Recession
- Existing Trends Boosted by Global Recession
CATEGORY PERFORMANCE
- Strong Performance From Leading Categories
- Unit Prices Reveal Distinct Differences Between Categories
- Fast Food A Vital Outpost for Chains
- 2010 Likely A Year of Recovery
- Asia, Latin America Fertile Ground for Fast Food Expansion
- USA Still Number One in Fast Food, But Challengers Beckon
- Strong Regional Differences Remain
- Fast Casual Momentum Continues To Build
- No Longer A Regional Phenomenon
- Semi-captive Locations An Emerging Battleground
COMPETITIVE LANDSCAPE
- Chains Boast A Strong Presence in Most Regions
- Three Regions Lead Chained Expansion
- Strong Advantages Persist for Chains
- Mixed Growth Picture for Largest Chains
- International Expansion Remains Nascent
- The Growing Power of Retailers
- With Fast Food An Increasingly-important Component
CASE STUDIES
- Bakery Products Fast Food Sees Broad-based Growth
- Brazil Now Central To Bakery Products Fast Food Growth
- Leading Bakery Chains Found Far and Wide
- Lessons Learnt From Bakery Products Fast Food
- Burger and Chicken Fast Food Continue To Lead the Way
- A Still-fragmented Field, Led by Two Giants
- Key Points About Burger and Chicken Fast Food
- Ethnic Cuisine the Next Frontier for Growth
- Ethnic Chains Still Sparse on the Ground
- Long Runway for Chained Growth
- Lessons From Ethnic Cuisine
- Several Other Sectors, Markets Bear Watching
GLOBAL PROSPECTS
- Solid Growth Lies Ahead
- The Future of Fast Food Found in Asia
- The New Centre of Gravity
- A Consolidated Growth Picture Moving Forward
- Chained Growth Shows Little Sign of Slowing
- While Growth To Centre on Asia, Western Europe
- An Endlessly Flexible, Adaptable Sector
DEFINITIONS OF REPORT
- Definitions (1)
- Definitions (2)
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