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Global Fast Food: Charting the Course in a Post-Recession World
Euromonitor International, March 2010, Pages: 53
Key Findings in this Report:
- While not immune to the recession, fast food operators have weathered the storm well, with the sector remaining the centre of innovation and investment in consumer foodservice, steadily adding new dayparts, product lines, and consumer groups.
- Growing demand for convenience among consumers, coupled with comparatively high profit margins has led to increased participation in fast food from convenience store operators, supermarket retailers, and others.
- Reflecting an industry-wide trend, Asia will continue to drive growth going forward, accounting for the majority of sales expansion over the next five years. At the same time, operators must continue to adapt to a diverse consumer landscape.
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