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Changing Habits in Hair Care
Euromonitor International, March 2010, Pages: 42
The objective of the report is to provide an assessment of the Hair Care category performance by region and by category in 2008, with some preliminary insights into 2009, and in the forecast period
It aims to identify and analyse the key trends behind sector performance.
For the purpose of this analysis, Hair Care has been classified in three groups:
- Basic: includes Shampoo, Conditioner, 2-in-1 Products
- Non-essential: includes Salon Hair Care and the premium segment
- DIY Hair Care: includes Perms and Relaxants, Styling Agents and Colourants
In the Competitive Environment section, the report aims to analyse both the successful and the less successful strategies of the key leading global companies in recent years, and their strategic positioning for the future, including key markets in which to invest.
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