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Assessing Market Dynamics in Adult Incontinence
Euromonitor International, March 2010, Pages: 53
Key Findings in the Report:
- Partly as a result of market maturity and, to a lesser extent, the onset of the global economic downturn, growth in value sales of incontinence products continued to slow in 2008. However, it remained fundamentally robust, at a year-on-year rate of 9%.
- The ‘greying’ of the populations of many developed markets (most notably Japan, Italy and Germany) remains the main driver of volume growth. Moreover, this trend is set to deepen over the next few decades.
- In 2008, more than half of all absolute growth in global value sales derived from the Western European and Asia Pacific regions. Japan remains by far the largest market in the world in terms of per capita value and volume consumption.
- Retail competition is intensifying, with grocery retailers gaining market share from health and beauty retailers in some regions, especially Western Europe. Combined with a greater private label presence, this is putting downward pressure on pricing.
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