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Germany B2C E-Commerce Report 2010

yStats.com GmbH & Co. KG, April 2010, Pages: 57


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Key Findings

- The number of Internet users in Germany reached 44 millions in 2009, accounting for 67% of the total population.
- The number of German Internet shoppers reached 33 million in 2009, accounting for 75% of total Internet users.
- More than 63% of Internet users in Germany accessed the Internet for “Online Shopping” in 2009.
- During the 12 months prior to November 2009, 15 million people had bought online from the category “Fashion and Shoes” in Germany.
- The majority of online shoppers in Germany relies on offline payments like advance payment, invoices, and cash on delivery.

Product Information

1.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. This report is the one-stop source for these facts.

2.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

3.) About the Reports
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- Theses reports provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

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