|
|
 |
|
Viewing report
|
|
|
|
OVP and Video CMS 2010 - 2012
AccuStream iMedia Research, May 2010, Pages: 164
Online video platforms (OVPs), CMS product suites and related integration services are forecast to generate $480 million in 2010 revenue, an increase of 71.1% over 2009, This comprehensive research study analyzes multiple categories of video platform provider including full featured OVPs, video indexing and ad serving, plus integration, encoding and associated services. A quantitative analysis of customer acquisition activity revealed strong growth throughout 2009 (weighted toward the second half) and into 2010, with 6,278 total accounts now under contract, corresponding to an MRR average of $6,371. Full service OVPs highlighted in the report are some the most visible names in the segment, including Brightcove, thePlatform, Ooyala, Delve Networks, Episodic, Fliqz, Kaltura, and Sorensen 360, among others. Indexing, targeting and ad serving platforms include Affine Systems, Auditude, DigitalSmiths, Freewheel, RAMP and Mixpo, to name a few. Integration, encoding and content library digitization providers include IOKO, MediaRecall by Deluxe, Origin Digital, Encoding.com and others. Detailed Q & As with the industry’s executive talent lends a contextual framework underpinning revenue and growth forecasts contained in the report. Strong account acquisition is attributable to sales made into IT and marketing departments addressing three-screen video monetization strategies inside larger media organizations. In addition, 2009 witnessed continued market take-up from non media accounts, further fueled by solid international expansion. Business models are analyzed for each provider, revealing a diverse mix of monthly recurring fees, hybrid CPM share and licensing, time and materials and pure revenue share. Revenue share models present tremendous revenue upside if premium video inventory is made more visible and exploitable.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
The Online Value Chain 2010 - 2012: CDNs, OVPs and Video Advertising Networks
Integrated Video Optimization Solutions 2007-2014
Video CMS, Media Player and Indexing Platforms 2007 - 2010
Online Video Applications and Platforms: 2007 - 2010
Video Advertising Networks, Serving Platforms and Exchanges 2007 – 2014: Inventory, Gross Media Spend and Net Revenue Analysis
Online Video Media Spend: 2003 - 2010
The Future of Video Content Convergence: Consumer Engagement Opportunities in Multi-platform Video and Over-the-top TV
Digital Video Advertising 2011 – 2014
World Online Video Platforms Market
The Smart TV Development Ecosystem
|
|
|
|
