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Haircare in Asia-Pacific to 2014

Datamonitor, April 2010, Pages: 118


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This databook provides key data and information on the haircare market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

- Category level company share as well as distribution share information for 2008 and 2009

- Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights of this title

The market for haircare in Asia-Pacific increased at a compound annual growth rate of 5.1% between 2004 and 2009.

The shampoo category led the haircare market in Asia-Pacific, accounting for a share of 44.4%.

The leading players in the Asia-Pacific haircare market includeProcter & Gamble Company, The, Unilever and Kao Corporation.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the haircare market in Asia-Pacific

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements




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