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Haircare in Middle East and Africa to 2014
Datamonitor, April 2010, Pages: 117
This databook provides key data and information on the haircare market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the haircare market, including company overview, key facts and business description
Highlights of this title
The market for haircare in Middle East and Africa increased at a compound annual growth rate of 6.1% between 2004 and 2009.
The shampoo category led the haircare market in Middle East and Africa, accounting for a share of 42.9%.
The leading players in the Middle East and African haircare market include Procter & Gamble Company, The, L'Oreal S.A. and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the haircare market in Middle East and Africa
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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