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Make-Up in Germany to 2013
Datamonitor, April 2010, Pages: 157
This databook provides key data and information on the make-up market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on 4 categories: Eye make-up,Face make-up,Lip make-up and Nail make-up
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-08) and forecast (2009-13) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the make-up market, including company overview, key facts and business description
Highlights of this title
The market for make-up in Germany increased at a compound annual growth rate of 2.2% between 2003 and 2008.
The eye make-up category led the make-up market in Germany, accounting for a share of 36.9%.
Leading players in German make-up market include L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA and Beiersdorf AG.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the make-up market in Germany
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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