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North American Tire Pressure Monitoring Systems Aftermarket
Frost & Sullivan, April 2010, Pages: 41
Research Service is an analysis of the North American Tire Pressure Monitoring System (TPMS) sensor kit aftermarket. The study is a Market Engineering analysis that sizes the aftermarket by units and revenues for the base year 2009 and provides forecast information through to 2016. This study analyzes the competitive situation and major participants revenue market share for 2009, and discusses factors contributing to their potential revenue market share positions. Key factors include competitor positioning and strategic alliances, how being an OE supplier influences aftermarket penetration, distribution channel analysis and its evolution across the forecast period.
Revenue Market Share Analysis
Due to the immaturity of the market, market shares today show a very close association with the OE installment rate. (at manufacturer level).
- With the expected introduction of ‘multiapplication’ sensors from Schrader that are capable of functioning with other TPMS modules. (Summer 2010), Pressure Pro (Summer 2010), VDO (Q3 2010), and the nonaftermarket activities of Pacific and Lear, the market competition is expected to shift greatly by 2014, With Schrader and VDO capturing greater share.
Important note:
- Consumer preferences and behaviors vary by vehicle make, model, and trim. Frost & Sullivan’s prior research shows that owners of luxury vehicles and German and Japanese vehicles have higher dealership loyalty and OE loyalty.
- This indicates that while a significant share of Pacific and Beru may be transferred to other aftermarket companies, an ~60% of current shares are expected to remain loyal to OE brand.
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