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Affinity and Partnership Marketing in UK Commercial Non-Life Insurance
Finaccord, March 2010, Pages: 100
The report titled Affinity and Partnership Marketing in UK Commercial Non-Life Insurance is an updated and expanded study of insurance partnerships in place with commercial affinity groups in the UK. It is based on a survey of 1,145 actual and potential partners across seven categories, namely: banks, building societies and specialized lenders; online aggregators and brokers; professional associations; sports organizations; trade associations; trade unions; and others.
The analysis of partnerships in commercial non-life insurance has been taken to an unprecedented level of depth by splitting out partnerships for five distinct lines of business: commercial property; commercial motor; commercial liability; professional indemnity; and specialized risks.
The PartnerBASE™ database that accompanies the report details more than 950 affinity schemes for commercial non-life insurance identified by Finaccord, recording the operating models and partners used in each instance. Together, the report and database together will provide you with the definitive guide to current and future opportunities in affinity and partnership marketing of commercial non-life insurance in the UK.
Key findings from the executive summary include:
more than one third of all partner organizations in this study offer some form of commercial insurance to their members, ranging from 2% for commercial property insurance partnerships among sporting organisations to 51% for commercial motor insurance through online aggregators and brokers;
150 brokers were identified as having partnerships for commercial insurance, with the result that concentration is low, and the top five brokers hold less than a quarter of relationships between them;
47 underwriters are active through these affinity partnerships, and the share of partnerships held by the top five insurers is much higher than for brokers, rising from 35% for specialized risks to over three quarters for professional indemnity; RSA and Hiscox are the leading insurers by number of relationships, but while RSA is active across many lines of business, Hiscox concentrates on commercial liability and professional indemnity.
The majority of 1,145 actual and potential partner organizations surveyed in the UK was carried out between January and March 2010.
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