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Strategic Analysis of the Indian Fire Suppression Systems Market
Frost & Sullivan, March 2010, Pages: 105
Higher Investments in Commercial and Industrial Sectors Stoke the Fire Suppression Systems Market
The escalation in industrial activities and frenetic pace of construction of commercial units are creating a vast market for FSS in India. Real estate sectors such as commercial and residential buildings; industrial sectors such as power generation, oil and gas, petrochemicals, metals, manufacturing (electronics and automotive); and transportation sectors such as airports, metro railway stations, and seaports present a plethora of opportunities to market vendors. Although the economic downturn did take its toll on the market, the second half of 2010 holds promise, thanks to the expected economic recovery and growth in end-user industries. The market will also get a leg up from regulations regarding the environment and fire safety in buildings, as well as the need for asset protection and life safety. FSS is finding considerable application in the commercial, industrial, and transportation sectors to protect human life and critical equipment. These sectors offer huge potential due to the involvement of a higher number of occupants and the constant operation of equipment/machineries in the building. The continuous need for asset protection and life safety is compelling suppliers to frequently upgrade to the latest technologies. With environmental sustainability becoming a buzzword, suppliers are reluctant to use the currently available gaseous agents, as they could be toxic when released. These pertinent concerns are translating into higher R&D and quality-control investments by participants.
Improved end-user awareness about life safety, security, and asset management has helped the market grow significantly, but the Indian market is highly fragmented, unlike its counterparts in developed countries. Therefore, companies are increasingly considering the feasibility of consolidation by either merging with a product company/distributors or acquiring the product company/distributors. This move will allow them to expand their product portfolio; increase access to their service range, distribution, technical manpower, and customer network; leverage their brand image; and offer competitively priced products. “Cost-effective products, eco-friendly technologies, quality consistency in product manufacturing, product installation; as well as excellent after-sales, training, warranty and technical support are vital in the FSS market,” says the analyst of this research. “Further, project contractors have to offer scalable products that incorporate the latest innovations and provide comprehensive service solutions at a one-stop shop, backed by trained, qualified manpower.”
However, the shortfall in skilled and unskilled labor, especially in the tier-2 and tier-3 cities and the inability to attract and retain experienced professional employees is becoming a major challenge for the suppliers in this market. Companies are hoping to accrue the required manpower by recruiting and retaining talent by providing in-house training for various project-related activities in design, installation, and service support or sending them to educational institutions. They also offer salaries consistent with industry standards and other sundry employee benefits. Meanwhile, they need to work on enhancing customers’ awareness about the benefits of their FSS technologies to obtain larger investments, which will expedite decision-making, contract-awarding, and project-execution processes. “Manufacturers need to initiate education campaigns, promote eco-friendly technologies, and convince customers through marketing literature, informative videos, presentations, and case studies,” notes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Water-based fire suppression systems
- Sprinkler
- Water-mist
Gas based fire suppression systems:
- Carbon dioxide
- Hydro fluorocarbon
- Inert gas
- Fluorinated ketons
Special fire suppression systems:
- Foam
- Chemical
By End-user:
- Commercial buildings (offices, retail)
- Residential buildings (apartment, palaces)
- Hospitality buildings (hotels/resorts, hospitals)
- Infrastructure (airports, seaports, railway stations, roads/highways/bridges)
- Educational buildings (universities/colleges, schools)
- Industrial buildings (factories, warehouses)
- Government buildings and others (ministries, military/defense and entertainment/leisure complexes, mosques)
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