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Automotive Sponsorships and Lifestyle Marketing in the United States 2010
Mintel, March 2010, Pages: 81
Automotive sponsorships can drive sales, according to Mintel’s exclusive consumer research, so automakers are advised to leverage this marketing tactic to their advantage. However, doing so requires an understanding of what appeals to consumers.
Some of the topics covered in this report include:
- What kinds of sponsorships most influence purchasing decisions
- Which demographics are most responsive to auto sponsorships
- An in-depth examination of six different sponsorship segments: sporting events, educational, product placement, non-sports entertainment, title rights to buildings and other
- Examples and analysis of sponsorships by brand leaders, including Ford, Mercedes-Benz, Acura and others
- Examples and analysis of cutting-edge lifestyle marketing efforts by automakers
- Numerous suggestions for sponsorships and related marketing opportunities
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