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Marketing to Millennials in the United States 2010
Mintel, March 2010, Pages: 69
Millennials, the children of the Boomers, are the next generational bulge, and as they move through their career stages, the impact of their buying power will reflect their numbers and be immense. Tapping into this generational segment as they begin their adult lives is important for brands hoping to establish lifelong relationships with their customers. The advent of social media (e.g. social networking sites) has forced marketers to change how they think about reaching consumers who have grown up online.
In this report, Mintel takes a look at the attitudes of the Millennial generation toward technology, health, financial goals, and social issues. It also focuses on the role that social media play in their lives.
Analysis and insights offered include:
- How social media are being used to reach Millennials
- How innovators are overcoming Millennial disdain for advertising
- Which strategies have proven effective in increasing reach and generating sales
- Which generational characteristics marketers should cater to
- How resistant are Millennials to corporate presence online
- Which motivations drive Millennial behavior on the internet
- Which social issues matter most to Millennials and do they expect corporate
Responsibility
- What percentage of Millennials would rather chat with friends online than in person
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