Analysing the commoditisation of navigation software and its impact on PND suppliers and vehicle manufacturers...
Although the introduction of free navigation on smartphones will have a negative short-term impact on companies that are currently selling navigation systems, in the long-term SBD believes that it will act as a trigger to accelerate innovation within both the PND and automotive industries. SBD combines research on consumer attitudes and sales forecasts to produce this market and strategy-focused report. It contains practical advice that will help vehicle manufacturers and those in the navigation industry diversify and adapt to the challenges posed by smartphones in the European and USA markets.
This report will help you:
- Understand how Nokia and Google are using navigation to increase the appeal of their handsets and software platforms - Determine the future size and revenue potential of different segments within the navigation market - Characterise the risks posed by commoditised navigation and its impact on your business - Develop new product and business strategies to remain competitive against free navigation software
This report analyses the gradual commoditisation of navigation software as smartphone suppliers increasingly fit it as standard in order to increase the appeal of their handsets and services. In addition to forecasting the impact on sales of other paid-for navigation systems, this report also identifies the key strategic changes that vehicle manufacturers and PND suppliers will need to make in order to adapt and survive in the new navigation market.
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