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The Future of Convenience Retailing in Europe
Verdict Research Limited, April 2010, Pages: 110
Socio-demographic changes and new consumer trends are combining to create new convenience trends across Europe, and many retailers are already on the path of developing their store formats to capitalise on a growing demand for convenience. In response to varying consumer demands retailers are trialing new concepts tailored to specific convenience needs, creating a broader range of c-stores.
Scope:
- Insight into the beliefs and behaviours of convenience consumers covering their shopping habits as well as their cooking and consumption preferences.
- Analysis of retailers and their response to growing opportunities in the sector including store expansion, format diversification and brand convergence.
- Coverage of the key threats facing the traditional convenience retailer including supermarkets' and discounters' continued focus on the sector.
- A comprehensive set of recommendations surrounding store expansion, product ranges, private label strategies, in-store services and format customisation
Highlights:
European retailers are rapidly growing their convenience store bases as smaller formats outperform ailing hypermarkets. Many smaller formats have been adapted to suit the different convenience trends such as increased demand for food on the go and food service options.
However convenience stores' growth is not all smooth sailing. The stores face growing pressure from discounters also entering the sector and expanding their convenience offer.Furthermore, the success of smaller formats has pushed more retailers to downsize their stores, further encroaching on the neighbourhood market.
Despite increased competition in the convenience market, established multiples continue to stay ahead of the game introducing new concepts and formats to differentiate their stores and sustain footfall. New product ranges, revamped private label offers and extra services and facilities are all helping propel the convenience concept further.
Reasons to Purchase:
- Lead innovations within you company by accessing lots of ideas from across Europe which can be applied to your own convenience operations.
- Develop strategies that respond to the latest consumer eating behaviours and preferences across areas such as organics produce and private label.
- Ensure that decisions on location, formats, brand and range response to the competitive threats facing the convenience retailing sector.
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