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M-Commerce: Seizing the Immediate Opportunity to Build for the Future (Strategic Focus)
Datamonitor, April 2010, Pages: 34
Two overarching factors are influencing banks' renewed interest in m-commerce. Firstly, m-commerce is an intrinsic component of mobile banking, a channel which institutions have been making increased financial investments in for the last 2 years. Secondly, m-commerce has a vital role to play in the adoption of the next-generation of mobile payment instruments based on contactless technology.
Scope
- This report examines the future prospects of m-commerce, and is written predominately for audiences from the financial services sector.
- The report is specifically concerned with the payment aspect of m-commerce.
Highlights of this title
Players in the payments ecosystem are making renewed efforts in m-commerce, which is the most easily addressable segment of mobile payments. However, m-commerce is currently overshadowed by other mobile payment mechanisms, such as contactless (NFC).
Ecosystem players have been aiming at the wrong payments technology target, and m-commerce can act as the vital foundation layer to next-generation mobile payment initiatives. Importantly, technology is not a major inhibitor to the growth of m-commerce.
Retail banks must not procrastinate, and the time for action is now. To capitalize on opportunities, technology vendors must emphasize their underlying role in m-commerce activities.
Key reasons to purchase this title
- The report explains why players in the m-commerce ecosystem must cooperate in order to prevent a sense of déjà vu from occurring.
- Understand why previous attempts to develop successful m-commerce propositions failed, and gain insight into what is required today and in the future.
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