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Media: Global Industry Guide
MarketLine, Jan 2012, Pages: 263
Media: Global Industry Guide is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global media industry grew by 3.6% in 2010 to reach a value of $854,730.9 million.
In 2015, the global media industry is forecast to have a value of $1,017,084.2 million, an increase of 19% since 2010.
B&C TV is the largest segment of the global media industry, accounting for 43.6% of the industry's total value.
Americas accounts for 40.2% of the global media industry value.
Technological advancements are having a profound effect on the world’s media with everyone from publishers to TV stations investing heavily in new technology to improve their services.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. All currency conversions are carried out at constant average annual 2010 exchange rates.
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