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Emerging Opportunities in Indian Ready To Eat Foods Market
Datamonitor, April 2010, Pages: 47
This report is based on trends observed in the changing Indian lifestyles, dietary intake patterns and the heightened need for convenience. It captures the current attitudes towards consumption of ready to eat foods and is aimed at enabling the NPD and marketing team in FMCG companies, to identify potentials in terms of advertising, product formulation & packaging, and emerging consumer segments.
Scope
- Identifies current and emerging categories in ready-to-eat foods
- Explores drivers and inhibitors behind Indian consumers’ product choices of ready-to-eat foods
- Focus areas for FMCG companies in terms of marketing communication, product formulation and packaging and target consumers
- Geographic scope is India
Highlights of this title
There is a rise in the demand for foods based on traditional Indian recipes across different states in India and abroad. This can be attributed to a number of factors including paucity of time and declining skills to prepare several traditional Indian foods, and the rise in the globalization of Indians and Indian food.
The extensive coverage of topics related to health and wellness in the media is increasing awareness amongst Indian consumers regarding health issues and the long term ill-effects of consumption of fast-food.
Since Indians’ dietary patterns have changed such that they don’t have their ethnic foods during their breakfast, lunch or evening snack, there is an inclination to balance the dietary intake by opting for a traditional Indian cuisine during dinner.
Key reasons to purchase this title
- Information on current consumer and product trends in the Indian ready-to-eat foods market
- Insights into Indian consumer attitudes towards purchase and consumption of such ready to eat foods
- Identifies opportunities in terms of marketing communication, product formulation&packaging,and emerging consumer segments for FMCG companies in India
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