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New Cars - Scandinavia Industry Guide

Datamonitor, Jan 2011, Pages: 118


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The New Cars - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the New Cars industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

- Contains an executive summary market values, and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
- Includes a five-year forecast of the industry

Highlights

- The Scandinavian new cars market had a total market value of $11.9 billion in 2009.
- Sweden is the leading country among the Scandinavian countries, with market revenues of $6.4 billion in 2009.
- Norway is expected to lead the New Cars in the scandinavia countries, with a value of $11.6 in 2014

Why you should buy this report

- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research

Market Definition

The new cars market consists of the initial retail sale of passenger cars. The market value is calculated at retail selling price (RSP) and the market volume is given in terms of units sold. Any currency conversions used in this report have been calculated at constant 2009 annual average exchange rates.



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