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Media - Scandinavia Industry Guide

Datamonitor, December 2010, Pages: 92

The Media - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Media industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

- Contains an executive summary market values, and segmentation

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

- Includes a five-year forecast of the industry

Highlights

Scandinavia, comprised of Denmark, Norway and Sweden, contributed $17.7 billion in 2009 to the global media industry, representing a Compound Annual Growth Rate (CAGR) of 1.3% for the period spanning 2005–09.

Sweden was the fastest growing country with a CAGR of 1.8% over the 2005–09 period.

Sweden is the leading country among the Scandinavian countries, with market revenues of $7.4 billion in 2009.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.
All currency conversions are carried out at constant average annual 2009 exchange rates.

INTRODUCTION
What Is This Report About?
Who Is The Target Reader?
Market Definition
SCANDINAVIA MEDIA INDUSTRY OUTLOOK
Market Analysis
Market Revenues
MEDIA IN THE DENMARK
Market Overview
Market Value
Market Segmentation I
Market Segmentation II
Five Forces Analysis
Leading Companies
Market Forecasts
Macroeconomic Indicators
MEDIA IN NORWAY
Market Overview
Market Value
Market Segmentation I
Market Segmentation II
Five Forces Analysis
Leading Companies
Market Forecasts
Macroeconomic Indicators
MEDIA IN SWEDEN
Market Overview
Market Value
Market Segmentation I
Market Segmentation II
Five Forces Analysis
Leading Companies
Market Forecasts
Macroeconomic Indicators
APPENDIX
Data Research Methodology
About Datamonitor
Disclaimer 92

LIST OF TABLES
Table 1: Scandinavia media industry, revenue ($bn), 2005–14
Table 2: Scandinavia media industry, revenue ($bn), 2005–09
Table 3: Scandinavia media industry forecast, revenue ($bn), 2009–14
Table 4: Denmark media industry value: $ billion, 2006–10(e)
Table 5: Denmark media industry segmentation I:% share, by value, 2010(e)
Table 6: Denmark media industry segmentation II: % share, by value, 2010(e)
Table 7: Carl Allers Etablissement AS: key facts
Table 8: Carl Allers Etablissement AS: key financials ($)
Table 9: Carl Allers Etablissement AS: key financials (DKK)
Table 10: Carl Allers Etablissement AS: key financial ratios
Table 11: Danish Broadcasting Corporation : key facts
Table 12: SBS Broadcasting SA: key facts
Table 13: Denmark media industry value forecast: $ billion, 2010–15
Table 14: Denmark size of population (million), 2006–10(e)
Table 15: Denmark gdp (constant 2000 prices, $ billion), 2006–10(e)
Table 16: Denmark gdp (current prices, $ billion), 2006–10(e)
Table 17: Denmark inflation, 2006–10(e)
Table 18: Denmark consumer price index (absolute), 2006–10(e)
Table 19: Denmark exchange rate, 2006–10(e)
Table 20: Norway media industry value: $ billion, 2006–10(e)
Table 21: Norway media industry segmentation I:% share, by value, 2010(e)
Table 22: Norway media industry segmentation II: % share, by value, 2010(e)
Table 23: Norsk Rikskringkasting AS (NRK): key facts
Table 24: Schibsted ASA: key facts
Table 25: Schibsted ASA: key financials ($)
Table 26: Schibsted ASA: key financials (NOK)
Table 27: Schibsted ASA: key financial ratios
Table 28: Sondagsavisen AS: key facts
Table 29: TV 2 (Norway): key facts
Table 30: Norway media industry value forecast: $ billion, 2010–15
Table 31: Norway size of population (million), 2006–10(e)
Table 32: Norway gdp (constant 2000 prices, $ billion), 2006–10(e)
Table 33: Norway gdp (current prices, $ billion), 2006–10(e)
Table 34: Norway inflation, 2006–10(e)
Table 35: Norway consumer price index (absolute), 2006–10(e)
Table 36: Norway exchange rate, 2006–10(e)
Table 37: Sweden media industry value: $ billion, 2006–10(e)
Table 38: Sweden media industry segmentation I:% share, by value, 2010(e)
Table 39: Sweden media industry segmentation II: % share, by value, 2010(e)
Table 40: Bonnier AB: key facts
Table 41: Bonnier AB: key financials ($)
Table 42: Bonnier AB: key financials (SEK)
Table 43: Bonnier AB: key financial ratios
Table 44: Modern Times Group MTG AB: key facts
Table 45: Modern Times Group MTG AB: key financials ($)
Table 46: Modern Times Group MTG AB: key financials (SEK)
Table 47: Modern Times Group MTG AB: key financial ratios
Table 48: Schibsted ASA: key facts
Table 49: Schibsted ASA: key financials ($)
Table 50: Schibsted ASA: key financials (NOK)
Table 51: Schibsted ASA: key financial ratios
Table 52: Sweden media industry value forecast: $ billion, 2010–15
Table 53: Sweden size of population (million), 2006–10(e)
Table 54: Sweden gdp (constant 2000 prices, $ billion), 2006–10(e)
Table 55: Sweden gdp (current prices, $ billion), 2006–10(e)
Table 56: Sweden inflation, 2006–10(e)
Table 57: Sweden consumer price index (absolute), 2006–10(e)
Table 58: Sweden exchange rate, 2006–10(e) 90

LIST OF FIGURES
Figure 1: Scandinavia media industry, revenue ($bn), 2005–14
Figure 2: Scandinavia media industry, revenue ($bn), 2005–09
Figure 3: Scandinavia media industry forecast, revenue ($bn), 2009–14
Figure 4: Scandinavia media industry, Segmentation (%), 2009
Figure 5: Denmark media industry value: $ billion, 2006–10(e)
Figure 6: Denmark media industry segmentation I:% share, by value, 2010(e)
Figure 7: Denmark media industry segmentation II: % share, by value, 2010(e)
Figure 8: Forces driving competition in the media industry in Denmark, 2010(e)
Figure 9: Drivers of buyer power in the media industry in Denmark, 2010(e)
Figure 10: Drivers of supplier power in the media industry in Denmark, 2010(e)
Figure 11: Factors influencing the likelihood of new entrants in the media industry in Denmark, 2010(e)
Figure 12: Factors influencing the threat of substitutes in the media industry in Denmark, 2010(e)
Figure 13: Drivers of degree of rivalry in the media industry in Denmark, 2010(e)
Figure 14: Carl Allers Etablissement AS: revenues & profitability
Figure 15: Carl Allers Etablissement AS: assets & liabilities
Figure 16: Denmark media industry value forecast: $ billion, 2010–15
Figure 17: Norway media industry value: $ billion, 2006–10(e)
Figure 18: Norway media industry segmentation I:% share, by value, 2010(e)
Figure 19: Norway media industry segmentation II: % share, by value, 2010(e)
Figure 20: Forces driving competition in the media industry in Norway, 2010(e)
Figure 21: Drivers of buyer power in the media industry in Norway, 2010(e)
Figure 22: Drivers of supplier power in the media industry in Norway, 2010(e)
Figure 23: Factors influencing the likelihood of new entrants in the media industry in Norway, 2010(e)
Figure 24: Factors influencing the threat of substitutes in the media industry in Norway, 2010(e)
Figure 25: Drivers of degree of rivalry in the media industry in Norway, 2010(e)
Figure 26: Schibsted ASA: revenues & profitability
Figure 27: Schibsted ASA: assets & liabilities
Figure 28: Norway media industry value forecast: $ billion, 2010–15
Figure 29: Sweden media industry value: $ billion, 2006–10(e)
Figure 30: Sweden media industry segmentation I:% share, by value, 2010(e)
Figure 31: Sweden media industry segmentation II: % share, by value, 2010(e)
Figure 32: Forces driving competition in the media industry in Sweden, 2010(e)
Figure 33: Drivers of buyer power in the media industry in Sweden, 2010(e)
Figure 34: Drivers of supplier power in the media industry in Sweden, 2010(e)
Figure 35: Factors influencing the likelihood of new entrants in the media industry in Sweden, 2010(e)
Figure 36: Factors influencing the threat of substitutes in the media industry in Sweden, 2010(e)
Figure 37: Drivers of degree of rivalry in the media industry in Sweden, 2010(e)
Figure 38: Bonnier AB: revenues & profitability
Figure 39: Bonnier AB: assets & liabilities
Figure 40: Modern Times Group MTG AB: revenues & profitability
Figure 41: Modern Times Group MTG AB: assets & liabilities
Figure 42: Schibsted ASA: revenues & profitability
Figure 43: Schibsted ASA: assets & liabilities
Figure 44: Sweden media industry value forecast: $ billion, 2010–15

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