This case study on DiGiorno forms part of the case studies series, which explores business practices across a variety of disciplines and business sectors.
It focuses on how the pizza brand has positioned itself as a viable and cheaper alternative to both restaurant and takeaway pizza, through product innovations and incisive marketing.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
