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Non-alcoholic Beverages: The Consumer in the United States 2010
Mintel, March 2010, Pages: 132
In this portion of a two-part report on non-alcoholic beverages, Mintel takes an in-depth view of the consumer. The market-centric view is covered in Mintel’s Non-alcoholic Beverages: The Market - US - April 2010. This report allows non-alcoholic beverage (NAB) producers and marketers a glimpse into consumption trends, as well as consumer behavior and attitudes toward the gamut of non-alcoholic beverages.
The major themes explored in this report include, but are not limited to:
- Non-alcoholic beverage consumption trends including soda (carbonated soft drinks), fruit juice/drinks, milk/soymilk, energy and sports drinks, RTD tea and coffee, and bottled water
- The impact of the current recession on consumer purchase behavior of non-alcoholic beverages
- How consumers perceive non-alcoholic beverages with pro-health and lifestyle attributes
- What opinion consumers have of beverage sweeteners including high-fructose corn syrup, artificial sweeteners, stevia and other natural sweeteners
- Packaging attributes in non-alcoholic beverages that are likely to attract consumers
- Health attributes that resonate the most with non-alcoholic beverage buyers
- Non-alcoholic beverage purchase incidence for immediate consumption and at-home consumption
- Types of promotions—buy-one-get-one, deals in newspapers, or coupons—that motivate consumers to purchase non-alcoholic beverages
- Non-alcoholic beverage consumer trends among high-growth population groups—blacks, Hispanics and Asians
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