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Paint and Wallcoverings in the United States 2010
Mintel, March 2010, Pages: 118
The paint and coatings market has seen shipment values fall for the third consecutive year in 2009. Although paint has outperformed some other DIY segments in the consumer market, in the professional market paint sales have plummeted as new home construction has ground to a virtual standstill. This has been an over-riding negative force, which several positive drivers have not been strong enough to counteract.
This report examines overall shipment data and trends for the market as a whole, and for major segments in both interior and exterior coatings. Also included in this report:
- How the market has been affected by the recession and by changes in consumer behavior, green building legislation, “cocooning,” the on-going needs for maintenance and repairs and demographic changes
- Major suppliers, focusing on advertising and branding strategies as well as new product introductions and innovations
- How mass merchandisers, department stores and hardware stores have been reaching out to DIYers, developing private label brands and promoting paint
- Consumer attitudes and behaviors including type of paint and wallcovering products that different consumer groups are buying and using, as well as what rooms they are painting and decorating
- The most active DIY groups, and consumers most likely to hire professional help
- How wallpaper is being applied and removed, and how much consumers are spending on wallpaper
- Retailers favored by different consumer groups
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