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Entertainment Venues in the United States 2010
Mintel, March 2010, Pages: 101
This report explores the live entertainment market in the US. It provides insight into the external and internal factors affecting sales, consumption and consumer trends, and what they mean for future sales, promotional campaigns and industry innovations. This report is a follow-up to Entertainment Venues—US, January 2009. It provides an in-depth examination of the live entertainment market for industry promoters, venue operators, artist managers and live event marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition. Sales and analysis covers annual ticket volume of the top 50 venues in five separate venue categories and annual gross sales of the top 100 tours.
Specific questions that are answered in this report include, but are not limited to, the following:
- How is the market segmented by venue and what venues are stagnating and which have grown in ticket volume?
- How has the secondary ticket market affected the primary ticket market in regards to pricing?
- How are consumers learning about concerts and which forms of media are most effective in getting the message out?
-How has the rise in ticket prices affected consumer behavior?
- Which concert promoters control the market and what have they done to remain competitive?
- How will the approved merger between Live Nation and Ticketmaster affect the live entertainment market?
- Which tours grossed the most in 2009 and how do these numbers compare to previous years?
- How have multi-day destination festivals affected the overall market in terms of ticket volume and revenue?
- What ancillary items such as T-shirts and food/beverages do consumers purchase most or least while attending concerts?
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