The color cosmetics and facial skincare shopping experience in the US can leave women overwhelmed by choices from brand lines to retail channels. While pricepoint serves as a baseline for most beauty purchases, the desired retail experience is more elusive to define. This report looks at the way women shop for cosmetics and skincare by looking at the types of services and provisions that attract the most trial or loyalty. The economic climate continues to have a negative impact in many beauty and personal care markets, yet color cosmetics and skincare continue to thrive.
This report investigates the beauty retailing market, with specific emphasis on the following themes:
- How deeply the economy is affecting shopping habits, including the potential for trading down, avoiding splurge purchases and seeking out sale items only - Where women shop most often for beauty care, and how mass and drug stores are staying current with specialty stores - What types of services and provisions women actively seek when shopping for color cosmetics and skincare products - How online retailers are competing with brick and mortar stores for consumer attention - The degree to which the growing and aging female population will shape future market trends - The impact of how race/Hispanic origin factors into the beauty retailing experience
