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Telecom Retail Pricing - Fixed Broadband & Mobile Services Benchmark
IDATE, March 2010, Pages: 50
Analysing and comparing telecom prices is both a complex and sensitive subject, involving many and varied parameters. To help readers deepen their understanding of these parameters and the impact they have on pricing, the author has produced a detailed report on the leading fixed broadband access and mobile service providers’ pricing schemes in the major European markets and in the United States, drawing on an exclusive database.
Key questions
- What discounts are offered according to contract length?
- What differences are there between “classic” and SIM-only offers, and between buying in a shop and buying online?
- What impact do possible set up calls and time credits have on the real price of mobile calls?
- How can bonuses and discounts be accounted for?
- Is the principle of flat rate billing a ubiquitous part of fixed broadband offers? Have triple-play bundles become the norm?
- What differences are there between ADSL, cable modem and very high-speed access prices?
> Database included
+ 500 pricing schemes for 42 vendors in France, Germany, Italy, Spain, the UK and the United States:
- fixed broadband services
- post-paid and prepaid mobile services
The electronic version of this report (PDF) includes an Excel database
1. Executive Summary
2. Methodology
3. Analysis of market and pricing positioning
3.1. Mobile offers: different structures depending on the market
3.1.1. Mobile market line strategies
3.1.2. Mobile market pricing principles: towards a more streamlined model?
3.2. Internet offers: relative similarity across Europe
3.2.1. Access only vs. bundling strategies
3.2.2. FTTx offers: comparable content to ADSL offers
4. Comparison of sales and billing modes
4.1. Mobile offers
4.1.1. Purchasing options
4.1.2. Minimum contract lengths
4.1.3. Fixed or minimum fees
Recharge using contactless technology: the Bouygues Telecom example
4.1.4. Principles governing voice call pricing
4.1.5. Principles governing text message pricing
4.1.6. Principles governing mobile Internet pricing
4.2. Fixed broadband offers
4.2.1. Purchasing options
4.2.2. Minimum contract lengths
4.2.3. Handset rental/purchase
4.2.4. Formulas
4.2.5. Principles governing broadband access pricing
4.2.6. Principles governing voice call prices
4.2.7. Principles governing TV service pricing
5. Price benchmark
5.1. Overview
5.2. Comparative analysis of mobile prices
5.2.1. Entry level pricing
5.2.2. 1 hour of voice calls + 30 SMS
5.2.3. 2.5 hours voice calls + 100 SMS
5.2.4. 5 hours of voice calls + 250 SMS
5.2.5. 10 hours of voice calls + 500 SMS
5.3. Comparative analysis of fixed broadband prices
5.3.1. Broadband access only (Internet access)
5.3.2. Broadband double play bundle (Internet + unmetered calling)
5.3.3. Broadband triple play bundle
6. Appendices
6.1. Definition of the baskets
6.1.1. Mobile baskets
6.1.2. Broadband baskets
6.2. Market share used to calculate weighted average baskets
6.3. Offers factored into the benchmark
6.3.1. Mobile baskets
6.3.2. Broadband baskets
6.4. Database of telcos’ offers (Excel file attached)
Tables
Table 1: Main advantages tied to minimum contract lengths for post-paid mobile offers
Table 2: Per-minute price for calls included in a basic flat rate and for overage calls
Table 3: A selection of triple play bundles
Table 4: Examples of advantages offered for buying online rather than in a shop
Table 5: Comparison of SIM Only and packaged offers in Germany
Table 6: Comparison of SIM Only and packaged offers in the UK
Table 7: Comparison of the advantages tied to minimum contract length in the UK
Table 8: Comparison of the advantages tied to minimum contract length in France
Table 9: Main advantages tied to minimum contract length, by country
Table 10: Simulation of a mobile services basket, according to billing mode
Table 11: Examples of differences in calling rates depending on the type of number called
Table 12: Examples of differences in texting rates depending on the national network
Table 13: Selection of offer available in Germany, by content and operator
Table 14: Selection of offers available in Spain, by operator and access speed
Table 15: Comparison of available access rates and monthly prices for a selection of offers marketed by Ono
Table 16: Comparison of available access rates and monthly prices for a selection of offers marketed by Ono Telekom
Table 17: Selection of triple play offers
Table 18: Selection of double play offers
Table 19: Selection offers mono play
Table 20: Destinations covered by Orange France high volume offers
Table 21: Details on the leading telcos’ basic TV offers in France
Figures
Figure 1: Mobile basket for 2.5 calling hours + 100 SMS
Figure 2: Basket for a broadband triple play bundle
Figure 3: Comparison of ADSL and FTTH triple play bundle prices
- 1&1 (Freenet)
- 3 (Hutchison Whampoa)
- Alice (HanseNet / Telecom Italia)
- Alice (Telecom Italia)
- Arcor (Vodafone)
- AT&T
- Bouygues Telecom
- BT
- Comcast
- E-Plus (KPN)
- FastWeb (Swisscom)
- Free (Iliad)
- Movistar
- Numericable
- O2 (Telefónica)
- Ono
- Orange
- SFR
- Sprint Nextel
- Talk Talk (Carphone Warehouse)
- Telefónica
- TIM (Telecom Italia)
- Time Warner Cable
- Tiscali
- T-Mobile (Deutsche Telekom)
- T-Mobile USA (Deutsche Telekom)
- Verizon
- Verizon Wireless
- Virgin Media
- Vodafone
- Wind (Orascom)
- Ya.Com (France Telecom)
- Yoigo (TeliaSonera)
-O2 (Telefónica)
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