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Strategic Analysis of Australian Passenger Market for Navigation Infotainment and Telematics Systems
Frost & Sullivan, Aug 2009, Pages: 120
This study deals in details with Australian navigation, infotainment and telematics market. Trend analysis such as market trends, legislative trends, technology trends are dealt in detail. Detailed OEM Profiles are also included in this study.
Market Overview
Demand from Freight Sector and High Mobile Penetration Rates Fuel Growth in the Australian Passenger Market for Navigation, Infotainment, and Telematics Systems
The Australian passenger market for navigation, infotainment, and telematics systems has witnessed stable growth, driven by robust demand from the freight industry. In this sector, telematics technologies and services are deployed to expedite efficiency and productivity while assisting in the management of travel and logistics. High mobile phone penetration in Australia is likely to increase traction of telematics services as they are based on global system for mobile communication (GSM) technologies. Mobile phone integration with vehicles is the main selling point for telematics and is also a viable means for aftermarket services and communication. Moreover, government programs have helped promote telematics features for transportation. 'Australia’s government is implementing programs that increase and promote the usage of telematics technologies and services,' notes the analyst of this research service. 'These programs include Intelligent Access Program and Smart Transport and Road Projects; both programs will require telematics technologies to shorten vehicle travel time and improve traffic flow in the main roads in the country.'
The Intelligent Access Program by Austroad aims to improve admission of freight trucks and to shorten travel time. The program uses ground positioning system (GPS) technology to track freight trucks providing companies to estimate travel time, compute expense, and manage schedules. Smart Transport and Road Projects aims to improve traffic along Sydney’s main roads through telematics technologies and sensors. The total Australian market for navigation systems is expected to be 2.3 million by 2015 growing at a rate of 14 percent. The telematics market in Australia is thriving because of the increase in the number of registered passenger vehicles rolled out every year, hiking up demand levels for telematics systems. Going forward, telematics systems are poised to become standard features for new vehicle manufacturers in the country to ensure safety and convenience while driving.
Although market prospects look upbeat, there are some challenges facing market participants. 'OEMs in Australia are currently providing various mapping and navigation technologies; however, real time interactive information services from vehicle-to-vehicle, and vehicle-to-infrastructure are not yet available,' says the analyst. 'The abundance of choices in terms of OEMs, models and telematics features makes it hard for manufacturers to collaborate on the development of protocols on telematics technologies and services.' The lack of penetration of wireless technologies has impeded market progression. Wireless technology in Australia is currently being utilized for defense systems and is not yet developed for use in traffic management. Moreover, another aspect negatively impacting market dynamics is the heavy emphasis placed on issues concerning the commercial vehicle segment and neglect of the passenger sector. Considering the overall situation, it is important that standardization must be achieved in terms of telematics systems to enable higher uptake rates. Price and offerings of embedded navigation systems must percolate to low segment vehicles. Telematics market penetration is likely to be 20 percent in 2015, mainly due to the success of some of the telematics features such as Pay As You Drive and emergency call systems. As these features are popular among consumers, original equipment manufacturers (OEMs) and suppliers must cash in on the opportunities offered by these high-growth areas.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Embedded systems
- Navigation
- Audio systems
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