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Affinity and Partnership Marketing in UK Payment Cards and Consumer Finance
Finaccord, April 2010, Pages: 105
This report titled Affinity and Partnership Marketing in UK Payment Cards and Consumer Finance represents the most detailed research ever undertaken on this sector and is one of seven studies in a new series of publications. Drawing on the results of a survey of 2,565 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for payment cards and consumer finance across a range of distributor categories. These include airlines, automotive manufacturers, charities, educational institutions, football clubs, Internet, media and telecoms entities, online aggregators and brokers, professional associations, retailers and trade unions.
Moreover, the PartnerBASE database that accompanies the report provides the granular detail behind the analysis, detailing each of the more than 550 affinity and partnership marketing initiatives traced by Finaccord in this sector. With specific reference to payment cards, the research focuses on credit cards and rechargeable prepaid cards. Charge cards are included within the consideration of credit cards but debit cards and gift cards that cannot be reloaded are excluded from the analysis. The report coverage of consumer finance, on the other hand, extends to car finance contracts, retailer point-of-sale finance and secured loans other than first charge mortgages, as well as unsecured personal loans. You may be able to use this report and associated PartnerBASE database in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing schemes for payment cards and consumer finance in the UK;
- gain access to research that chronicles the vast majority of affinity marketing opportunities in payment cards and consumer finance; use the PartnerBASE database to identify trends by partner type, operating model and product provider;
- benchmark the competitive position of your own organisation in affinity and partnership marketing of payment cards and consumer finance and spot opportunities for displacing rivals;
- plan your future affinity and partnership marketing strategy for payment cards and consumer finance armed with the best market and competitor intelligence available on this subject.
Together, the report and PartnerBASE database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK payment cards and consumer finance.
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