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Mexican Telecommunications Services Market 2010
Frost & Sullivan, May 2010, Pages: 63
This Frost & Sullivan research service titled Mexican Telecommunications Services Market provides a complete analysis of the key drivers, restraints, and trends that are impacting this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: local telephony, long distance (national and international), mobile telephony, data communications, voice over Internet protocol (VoIP), pay-TV, as well as Internet and broadband.
Mexico Total Telecom, 2010 study covers the current Telecommunications services market status in Mexico. This study also features the most important industry challenges and main trends for local and long-distance fixed telephony, mobile telephony, pay TV services, broadband and Internet services, and datacommunications services. Market sizing and market share are provided. Following these, market growth and market segments are forecasted with the support of drivers and restraints specially analyzed for the short, medium and long-term in Mexican market. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed. The base year is 2009 with forecasts running through 2015.
Market Overview
Mobile Telephony and Broadband Services Uplift Prospects for the Mexican Telecommunications Services Market
Despite the economic deceleration experienced in 2009 (GDP decrease of 6.3 percent), the Mexican telecommunications services market continues to show stable growth rates. It is considered an attractive market in the Latin American region. Mobile telephony and broadband services have been spearheading growth in this market. Broadband and Internet access grew almost 33.5 percent in 2009, the highest growth rate within the sector. Household penetration reached 34.1 percent. The most dynamic segment is still mobile telephony, which accounts for 60.5 percent of the total market revenues. In fact, mobile penetration in Mexico reached 73 percent during 2009. 'In the Mexican mobile market, 3G technologies are starting to increase their share, representing 3 percent in 2009, and will achieve 10 percent by the year 2015,' notes the analyst of this research service. 'Fixed revenue services (local and long distance) have been losing revenues, yet remain relevant.' The new auctions, which will take place through 2010, will allow existing operators more spectrum as well as promote the entry of new competitors in this arena. With a 3.4 percent growth rate in 2009, the Telecommunications sector revenues increased. Regulatory reforms have been introduced to promote efficiency and competition in different segments. Regulatory reforms will enable the regulator to impose fees on operators and give the institution more independence from the federal government, They will also enable an increase in service quality and overall price reduction.
Though market prospects look bright, there are some constraints curtailing forward momentum. Network coverage remains limited, restricting access to telecom services, and commoditization has led to decreasing margins. Moreover, telecom operators are deluged with claims from customer protection institutes, which affect service reliability considerably. 'Intense competition has resulted in aggressive price wars, and ARPU erosion is causing angst for market participants,' says the analyst. 'However, new applications such as m-banking, e-mail, social networks, mobile TV, and the expansion of data services and mobile content will attenuate average revenue per user’s (ARPU’s) decline.' Participants in this space are not willing to compromise on margins and they are going the extra mile to devise new strategies to circumvent these bottlenecks and maintain profitability.
It is imperative for participants to understand the nuances of the market and unveil innovative approaches to target potential customers. Going forward, the focus will not be on networks, but on the convergence of different technologies. End users are on the look out for a single provider that can offer them bundled voice, data, and video. The trend of convergence has picked up steam in Latin America, with not only triple play, but also quadruple play offers being available in the market. In the future, the accent is not likely to be on service penetration, but on interactivity among services and technical devices.
Technologies
The following technologies are covered in this research:
- Local telephony
- Long distance (national and international)
- Mobile telephony
- Pay-TV
- Internet and broadband
- Data communications
- VoIP
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