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Service Delivery Platforms - Global Strategic Business Report

Global Industry Analysts, Inc, April 2010, Pages: 852

This report analyzes the worldwide markets for Service Delivery Platforms in US$ Million by the following Categories - Software Services and Integration Services and by the following Network Types - Mobile, and Fixed-Line. The report provides separate comprehensive analytics for North America, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for each region for the period 2006 through 2015. The report profiles 66 companies including many key and niche players worldwide such as Accenture PLC, Aepona Ltd., Alcatel-Lucent, Motive, Inc., Amdocs Limited, jNetX, Comverse, Ltd., Hewlett-Packard Company, Huawei Technologies Co. Ltd., International Business Machines Corporation, Motorola, Inc., Nokia Siemens Networks, Openet, Oracle Corporation, Orange, Telcordia Technologies, Telefonaktiebolaget LM Ericsson, and Telenity, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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SERVICE DELIVERY PLATFORMS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
A Primer II-1
Market Highlights II-1
Current & Future Analysis II-2
By Region II-2
By Category II-2
By Network II-2
Factors Driving the SDP Market II-3
Communication Service Providers (CSPs) II-3
Bandwidth-Intensive Services II-3
Internet Providers II-3
Developing Markets II-3
Network Convergence II-4
Growing Role of SDP in Next-Generation Technologies II-4
Market on the Verge of Attaining Maturity II-5
SDP Enjoys an Edge Over Silo Service Solutions II-5
Competitive Scenario II-6

2. MARKET TRENDS II-7
SDP Market to Witness Growth II-7
SDPs Bolster Revenue Growth for Operators II-7
SDP Gears Up to Efficiently Serve Beyond IMS II-8
Better Co-Ordination Between Suppliers and CSPs to Propel the
Market II-8
Voice Related Services - Major Revenue Generator II-8
App Stores and Mobile Advertising Drive Service Provider
Investment II-8
Next-Generation SDPs - Adding More Simplicity II-9
Increased Reliance of Network Equipment Providers Propels SDP
Market II-9

3. PRODUCT OVERVIEW II-10
Service Delivery Platform II-10
Introduction II-10
Components of SDP II-10
Service Creation Environment II-10
Execution Environment II-11
Integration II-11
Relationship Between SOA and SDP II-11
Implementation II-12
Information and Identity Management II-12
Converged Identities II-13
Group Identity II-13
Presence Services and Events II-13
Basic System Requirements for SDPs II-13
Applications of SDPs II-14
Key Advantages of SDP-enabled Network II-15
SDP Success Factors II-16
Ease of Use II-16
Core Capabilities II-16
Services Breadth II-16
Services Depth II-16
History II-16

4. PRODUCT/SERVICE LAUNCHES II-18
HP Introduces HP Service Delivery Platform II-18
Equinix and Alcatel-Lucent Develop Equinix Carrier Ethernet
Exchange Platform II-18
Bharat Sanchar Nigam Unveils BSNL Live II-19
Acision Launches Acision Text Suite II-19
QXSystems Launches W+SDP™ II-19
VOSS Launches VOSS 6.1 II-20
SOA Software Launches SOLA II-20
MetraTech Unveils MetraNet™ 6 II-21
HP Unleashes BladeSystem Matrix Software II-21
ETI Software Solutions Launches SOLO Field Tech Assistant II-21
ETI Software Solutions to Release SOLO Subscriber Self-Care II-21
NEC Develops Personalization Module II-22
Oracle Introduces Communications Service Delivery Portfolio II-22
HCL Technologies Unveils AGORA SaaS Platform II-23
Convergin Introduces SCIM 2.0 Network Solution II-23
IMImobile Develops Mobile Advertising Platform II-24
Telcogames and m-Wise Introduce Mobile Games Delivery Site II-24
TIBCO Software Unveils ActiveMatrix™ 2.0 II-25
hSenid Mobile Unveils mChoice™ Service Delivery Platform II-25
SmartLabs Introduces Service Delivery Platform for Multimedia
Applications II-26
Amdocs Launches Service Delivery Strategy II-26
Morph Labs Launches Morph Application Platform for Web Service
Applications II-26
AT&T Release TelePresence Solution II-27
Acision Rolls Out Acision Charging Engine II-27
TIBCO Adds New Function to ActiveMatrix™ SOA Platform II-27
Airwide® Solutions Introduces Airwide Mobile Advertising Solution II-28

5. RECENT INDUSTRY ACTIVITY II-29
Amdocs Acquires jNetX II-29
Aepona Takes Over Valista II-29
IMImobile Purchases Mobytec II-29
Accenture Acquires Professional Services Division of Nokia II-30
Edgeware Enters into Partnership with SmartLabs II-30
Telecom Express Enters into Joint Venture with IMImobile II-30
TIBCO Software and HP Enter into Collaboration II-31
Comptel Enters into Collaboration with Comware II-31
Prodea Systems Enters into Partnership with CinemaNow II-31
NetSol Technologies Inks LOI to Purchase Majority Interest in
ID Interactive Holdings II-31
Nokia Collaborates with AIS to Launch Nokia Messaging II-32
NetCracker Technology to Implement OSS Transformation for
VimpelCom II-32
Tele2 and Telenor Sign Agreement to Establish Joint 4G Network II-32
NorgesGruppen Extends Agreement with Telenor II-32
Astelit Enters into an Agreement with Telenity II-33
Accenture Inks Agreement with Nokia Siemens Networks II-33
AT&T Enters into Go-To-Market Agreement with TDC II-33
Nokia Inks Agreement with Telecom Italia II-34
Amdocs Bags Contract from Transatel for Compact Convergence
Solution II-34
Intelsat Inks Contract with NetCracker II-34
IBM to Provide SDP to IDEA Cellular II-34
Prodea Systems and Pandora Enters into Agreement II-35
Accenture Establishes Mobility Operating Services Business II-35
Huawei Technologies and Telefonica Ink SDP Contract II-35
Saudi Telecom Inks Contract with Alcatel-Lucent II-36
PT Indosat Implements Comptel Convergent Mediation Solution II-36
IBM Malaysia and Maxis Mobile Ink IT Services Agreement II-36
Unitech Wireless Awards Contract to Wipro II-36
Acision Receives Contract from 3 II-37
Nokia Siemens Networks Deploys Service Delivery Framework for
Globe Telecommunications II-37
Bharti Airtel Chooses Acision II-37
FE Coscom Selects Nokia Siemens Networks Convergent Mediation
Solution II-37
MobileOne Selects mChoice II-38
PT Indosat Chooses Alcatel-Lucent II-38
OpenNet Chooses Alcatel-Lucent II-38
Cox Business Selects Alcatel-Lucent II-39
NTT Communications Chooses Service Router Solution of Alcatel-
Lucent II-39
NewCore Wireless Chooses Alcatel-Lucents Wireless Broadband
Solution II-39
SmartTrust Selects Amdocs Customer Management Software II-40
Rogers Communications Upgrades Amdocs CES 7.5 Customer
Management System II-40
Wipro Technologies Establishes Value Added Services Factory II-40
VOSS Becomes Member of Cisco® SolutionsPlus Program II-41
Oracle Purchases BEA Systems II-41
NEC Snaps Up NetCracker Technology II-41
Qualcomm Acquires Xiam Technologies II-42
Amdocs Customer Experience Systems Acquires Changing Worlds II-42
Ascom Acquires Argogroup II-42
Artilium Takes Over Trisent Communications II-43
Ciena Acquires World Wide Packets II-43
Clarity Purchases Viper Business of Dot Communications II-43
HCL Technologies Purchases Control Point Solutions II-43
Dell Takes Over MessageOne II-44
2Wire Purchases Kenati Technologies II-44
China Telecom Partners with Nokia Siemens Networks to Enhance
MegaEyes Services II-44
Mobility Data Systems Joins SDP Alliance II-45
Comverse Collaborates with IBM II-45
Xiam Technologies Collaborates with iO global II-45
ZTE and Oracle Expand Alliance II-45
Alcatel-Lucent Signs Joint Venture Deal with Reliance
Communications II-46
SeaChange International and Argela Entered into Partnership II-46
Bharti Airtel Enters into Deal for Service Development Platform II-47
AT&T Business Solutions Signs an Agreement with Cliffs Natural
Resources II-47
AT&T Inks Agreement with DIRECTV II-47
China Unicom and Motorola Inks Contract II-47
NEC Extends Video Delivery Platform to NTT's Next Generation
Network II-48
Wind Mobile Installs Falcon Custom Ringtones for NOVA II-48
AT&T to Deliver Ramco SaaS to North American Customers II-48
AIR FRANCE Selects TIBCOs Software II-49
Vodafone Selects FioranoMQ® Platform II-49
LiquidityHub Selects FioranoMQ® as Messaging Infrastructure II-49
Telenor Collaborates with Nokia to Bring Mobile Services to
Customers II-50
Anystream Integrates Lifecycle Platform™ with Cisco® Content
Delivery System II-50
ING Life Korea Selects BPM Software and SOA of TIBCO II-50
O2 Selects Acisions IP SMS Gateway II-50
Vodafone UK Chooses Acision II-51
Dialog Telecom Selects Alcatel-Lucents Convergent Payment
Solution II-51
Telefónica España Selects Ulticoms® Platform II-51
Japan Airlines Deploys Alcatel-Lucents Contact Center Solutions II-52
NEC to Connect Real World Phones to "Second Life" Virtual World II-52
Indosat Chooses Nokia Siemens Networks to Employ 3G Service
Delivery Platform II-53
Ericsson Collaborates with Napster to Launch Music Services II-53
VeriSign Divests Kontiki II-53
Motorola Takes Over Leapstone Systems II-54
Aepona Merges with Appium II-54
Terremark Worldwide Takes Over Data Return II-54
Ericsson Acquires Drutt Corporation II-55
Dell Takes Over SilverBack Technologies II-55
Airwide Solutions Takes Over First Hop II-55
AVEA and ARGELA Technologies Enter into Partnership II-55
Nawras Chooses Service Delivery Platform of Telenity II-56
The SDP Alliance Choose Nokia Siemens Networks II-56
Telenity Implements SDPs in Turkcell II-56

6. FOCUS ON SELECT PLAYERS II-57
Accenture PLC (Ireland) II-57
Aepona Ltd. (UK) II-57
Alcatel-Lucent (France) II-57
Motive, Inc. (US) II-58
Amdocs Limited (US) II-58
jNetX (US) II-59
Comverse, Ltd. (Israel) II-59
Hewlett-Packard Company (US) II-59
Huawei Technologies Co. Ltd. (China) II-60
International Business Machines Corporation (US) II-60
Motorola, Inc. (US) II-61
Nokia Siemens Networks (Finland) II-61
Openet (Ireland) II-61
Oracle Corporation (US) II-62
Orange (France) II-62
Telcordia Technologies (US) II-62
Telefonaktiebolaget LM Ericsson (Sweden) II-63
Telenity, Inc. (US) II-63

7. GLOBAL MARKET PERSPECTIVE II-64
Table 1: World Recent Past, Current & Future Analysis for
Service Delivery Platforms by Geographic Region - North
America, Europe, Asia-Pacific (including Japan), and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-64

Table 2: World 10-Year Perspective for Service Delivery
Platforms by Geographic Region - Percentage Breakdown of
Revenues for North America, Europe, Asia-Pacific (including
Japan), and Rest of World Markets for Years 2006, 2009 & 2015
(includes corresponding Graph/Chart) II-65

Table 3: World Recent Past, Current & Future Analysis for
Service Delivery Platforms by Category - Software and
Integration Services Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2006 through
2015 (includes corresponding Graph/Chart) II-66

Table 4: World 10-Year Perspective for Service Delivery
Platforms by Category - Percentage Breakdown of Revenues for
Software and Integration Services Markets for Years 2006, 2009 &
2015 II-66

Table 5: World Recent Past, Current & Future Analysis for
Service Delivery Platforms by Network Type - Mobile and
Fixed-Line Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-67

Table 6: World 10-Year Perspective for Service Delivery
Platforms by Network Type - Percentage Breakdown of Revenues
for Mobile and Fixed-Line Markets for Years 2006, 2009 & 2015 II-67

III. MARKET

1. NORTH AMERICA III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Product/Service Launches III-1
Strategic Corporate Developments III-7
Select Players III-15
Amdocs Limited III-15
jNetX III-15
Hewlett-Packard Company III-16
International Business Machines Corporation III-16
Motive, Inc. III-16
Motorola, Inc. III-17
Oracle Corporation III-17
Telcordia Technologies III-18
Telenity, Inc. III-18
B.Market Analytics III-19
Table 7: North American Recent Past, Current & Future
Analysis for Service Delivery Platforms Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-19

2. EUROPE III-20
A.Market Analysis III-20
Current & Future Analysis III-20
Product/Service Launches III-20
Strategic Corporate Developments III-21
Select Players III-32
Accenture PLC (Ireland) III-32
Aepona Ltd. (UK) III-33
Alcatel-Lucent (France) III-33
Nokia Siemens Networks (Finland) III-34
Openet (Ireland) III-34
Orange (France) III-34
Telefonaktiebolaget LM Ericsson (Sweden) III-35
B.Market Analytics III-35
Table 8: European Recent Past, Current & Future Analysis for
Service Delivery Platforms Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-35

3. ASIA-PACIFIC III-36
A.Market Analysis III-36
Current & Future Analysis III-36
Product/Service Launches III-36
Strategic Corporate Developments III-39
Huawei Technologies Co. Ltd. - A Major Chinese Player III-47
B.Market Analytics III-48
Table 9: Asia-Pacific Recent Past, Current & Future Analysis
for Service Delivery Platforms Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-48

4. REST OF WORLD III-49
A.Market Analysis III-49
Current & Future Analysis III-49
Product/Service Launch III-49
Strategic Corporate Developments III-50
Comverse, Ltd. - A Major Israeli Player III-52
B.Market Analytics III-52
Table 10: Rest of World Recent Past, Current & Future
Analysis for Service Delivery Platforms Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-52

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 66 (including Divisions/Subsidiaries - 72)

---------
Region/Country Players
---------
The United States 35
Japan 1
Europe 18
France 2
Germany 1
The United Kingdom 5
Italy 1
Rest of Europe 9
Asia-Pacific (Excluding Japan) 14
Middle-East 4
---------

In today’s world where converged service delivery has become a necessity, a service delivery platform (SDP) potentially plays a role not only as operator’s core function but also as a number of distributed, interconnected service nodes for different service profiles to various market and business sectors as well as for redundancy reasons. Deployment of SDPs is on the growth path especially among fixed-line operators, primarily for enterprise VoIP applications, and also to support video applications including IPTV services. Operators are increasingly looking at SDPs to support app stores as a broad range of market participants gear up to launch their own content stores. SDPs are widely adopted by wireless telecom companies due to a larger market of wireless technology as compared to wireline technology in terms of number of subscribers. Spending in the SDP market is being driven by potential investors including venture capitalists (VCs), who are willing to invest huge amounts in this lucrative business vertical.

Europe and the United States dominate the world service delivery platforms market, as stated by the new market research report on Service Delivery Platforms. Asia-Pacific and Latin America are the most potential marketing areas for SDP solutions. Asia-Pacific region represents the biggest telecommunications market, whereas Latin America remains least explored among all the markets. Software represents the largest as well as fastest growing category in the global SDP market. Mobile represents the largest network type in the global SDP market.

The SDP market witnessed some major mergers and acquisitions in the recent past. Bigger software companies such as Amdocs and Oracle matured from the consolidation, while large network hardware providers such as Huawei Technologies, Alcatel-Lucent and others diversified within the SDP market. The current scenario builds a future competitive market between conventional gear vendors and companies such as Oracle, the present leader in SDP market. Major players profiled in the report include Accenture PLC, Aepona Ltd., Alcatel-Lucent, Motive Inc., Amdocs Limited, jNetX, Comverse Ltd., Hewlett-Packard Company, Huawei Technologies Co. Ltd., International Business Machines Corporation, Motorola Inc., Nokia Siemens Networks, Openet, Oracle Corporation, Orange, Telcordia Technologies, Telefonaktiebolaget LM Ericsson, and Telenity Inc.

© Global Industry Analysts, Inc.

- Alcatel-Lucent
- Accenture PLC
- Aepona Ltd.
- Alcatel-Lucent
- Motive Inc.
- Amdocs Limited
- jNetX
- Comverse Ltd.
- Hewlett-Packard Company
- Huawei Technologies Co. Ltd.
- International Business Machines Corporation
- Motorola Inc.
- Nokia Siemens Networks
- Openet
- Oracle Corporation
- Orange
- Telcordia Technologies
- Telefonaktiebolaget LM Ericsson
- Telenity Inc.

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