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Wood Flooring - Global Strategic Business Report

Global Industry Analysts, Inc, April 2010, Pages: 218

This report analyzes the worldwide markets for Wood Flooring in Million Square Feet, and US$ Million. The US market is further analyzed by the following product segments - Solid Wood Flooring, and Engineered Wood Flooring. The report provides separate comprehensive analytics for the United States, Canada, Japan, Europe, Asia-Pacific, North America, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a six-year Historic Analysis is provided for these markets. The report profiles 67 companies including Armstrong World Industries, Inc., HomerWood Hardwood Flooring, A&W (Shanghai) Woods Co. Ltd., Anderson Hardwood Floors, Inc., Award Hardwood Flooring, Inc., Barlinek Capital Group SA, BLC Hardwood Flooring, LLC, Boa-Franc, Inc., BOEN AS, Boral Limited, Chickasaw Brand Hardwood Flooring, D&M Flooring, Dalian Jia Yang Wood Products Co., Ltd., F Junckers Industrier A/S, Gammapar, iLevel Company, Johnson Premium Hardwood Flooring, Koetter Woodworking, Inc., Kentucky Wood Floors, Inc., Mannington Mills, Inc., Mohawk Industries, Inc., Mullican Flooring Company, Shaw Industries, Inc., Tarkett AG, and Tembec Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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WOOD FLOORING

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Introduction II-1
Solid Wood Strip Flooring II-1
Engineered Wood Strip Flooring II-2
High Pressure Laminates II-2
Solid Wood Flooring Market Overview II-2
Outlook II-3
Market Trends II-3
Green Image Drives Demand Growth II-3
Customers Demand for More Natural Touch II-3
Pre-finished Products Rule the Roost II-4
Manufactured Floors More Popular than Solid Wood Floors II-4
Decrease in Prices Fail to Thrust Demand II-4

2. PRODUCT OVERVIEW II-5
Wood Flooring II-5
Types of Wood Flooring II-5
Solid Wood Flooring II-5
Hardwood and Softwood Flooring II-6
Engineered Wood Flooring II-6
Approaches to Manufacture of Engineered Wood Flooring II-7
Wood Ply Construction II-7
Finger Core Construction II-7
Engineered Hardwood Flooring - Manufacturing Process II-7
Rotary-Peel II-7
Sliced-Peel II-8
Dry Solid-Sawn II-8
Acrylic Impregnated Wood Flooring II-8
Veneer, Laminate, and Vinyl Floorings II-8
Comparing Engineered Wood and Solid Wood II-9
Floor Finishing, Refinishing, and Sanding II-9
Wood Floor Care II-9
Maintenance of Wood Flooring II-9
Wood Floor Materials II-10
Styles of Wood Floors II-11
Cuts of Wood Floors II-11
Factory Pre-Finished Flooring II-12
Commonly Used Finishes II-12
Unfinished Wood Floorings II-12
Cost Factor: Unfinished Vs Pre-Finished Hardwood Flooring II-12
Insulation of Wood Floor II-12
Sub-Floor Insulation II-13
Installing Wood Flooring II-13
Popular Wood Floorings Options in Recent Years II-13
Alternatives to Hardwood Flooring II-14

3. PRODUCT INNOVATIONS/INTRODUCTIONS II-16
Smith & Fong Unveils Sideways Flooring Line II-16
Mullican Launches New Flooring Products II-16
USFloors Introduces Navarre Timeless Wood Floors™ II-16
Real Oak Floors Rolls Out Creative Flooring Collection II-16
Preverco to Introduce a New Range of Floorings II-17
Kährs and Valinge to Introduce Woodloc® II-17
Kährs Introduces ‘Nouveau Snow II-17
Brumark to Launch Green Flooring Products II-17
Century Flooring Launches Classic Collections II-18
Kährs Introduces ECO-Core II-19
Columbia Forest Products and Teragren Introduce PureBond
Technology II-19
BuildDirect Launches New Mazama Floors II-19

4. RECENT INDUSTRY ACTIVITY II-20
Boise Announces Closure of Oregon Plywood Mill II-20
Intertech Flooring Takes Over RWA Flooring Associates II-20
Cikel and Fierst Enter into Partnership II-20
Satipel Industrial to Merge with Duratex II-20
Forbo Flooring Systems Acquires Bonar Floors II-20
Samling Global Acquires Elegant Living II-21
Balterio Signs a Global License Deal with Unilin II-21
Shaw Industries Takes Over Zickgraf Hardwood Flooring II-21
Plantation Timber Products Purchases Asia Dekor Holdings II-21
Wellgate International Acquires Muskoka Flooring II-22
Uniboard Canada to Construct New Fiberboard Plant II-22
Armstrong Extends License Agreement with Välinge Innovation II-22
Mercier Wood Flooring Partners with PRIMCO II-22
New Stream Capital Takes Over Tarkett Wood II-23
Shaw Industries Takes Over Anderson Family of Companies II-23
Axel Johnson Acquires Stake in Mountain Lumber II-23
Pro-Build Acquires Casmin II-23
Mohawk Acquires Assets of Columbia Forest II-23

5. FOCUS ON SELECT GLOBAL PLAYERS II-24
Armstrong World Industries, Inc. (US) II-24
HomerWood Hardwood Flooring (US) II-24
A&W (Shanghai) Woods Co. Ltd. (China) II-24
Anderson Hardwood Floors, Inc. (US) II-24
Award Hardwood Flooring, Inc. (US) II-25
Barlinek Capital Group SA (Poland) II-25
BLC Hardwood Flooring, LLC (US) II-25
Boa-Franc, Inc. (US) II-25
BOEN AS (Norway) II-25
Boral Limited (Australia) II-26
Chickasaw Brand Hardwood Flooring (US) II-26
D&M Flooring (US) II-26
Dalian Jia Yang Wood Products Co., Ltd. (China) II-27
F Junckers Industrier A/S (Denmark) II-27
Gammapar (US) II-27
iLevel Company (US) II-27
Johnson Premium Hardwood Flooring (US) II-27
Koetter Woodworking, Inc. (US) II-28
Kentucky Wood Floors, Inc. (US) II-28
Mannington Mills, Inc. (US) II-28
Mohawk Industries, Inc. (US) II-28
Mullican Flooring Company (US) II-29
Shaw Industries, Inc. (US) II-29
Tarkett AG (Germany) II-29
Tembec Inc. (Canada) II-29

6. GLOBAL MARKET PERSPECTIVE II-30
Table 1: World Recent Past, Current & Future Analysis for Wood
Flooring by Geographic Region - US, Canada, Japan, Europe,
Asia Pacific, and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Million Square Feet for Years
2007 through 2015 (includes corresponding Graph/Chart) II-30

Table 2: World Historic Perspective for Wood Flooring by
Geographic Region - US, Canada, Japan, Europe, Asia Pacific,
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in Million Square Feet for Years 2001 through
2006 (includes corresponding Graph/Chart) II-31

Table 3: World 13-Year Perspective for Wood Flooring by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia Pacific, and Rest of World
Markets for 2003, 2009 & 2015 (includes corresponding
Graph/Chart) II-32

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Table 4: US Flooring Market (2008): Percentage Share by
Product Types - Carpet and Rug, Ceramic, Hardwood, Vinyl,
Laminate, Stone, and Rubber (includes corresponding
Graph/Chart) III-2

Table 5: US Flooring Market (2008): Percentage Share by End
Use Segment - Residential New Construction, Commercial, and
Residential Replacement (includes corresponding
Graph/Chart) III-2

Table 6: Leading Players in the US Flooring Industry
(2008): Percentage Share by Company - Armstrong, Beaulieu,
C&A Floorcovering, Domco Tarkett, Interface, Mannington,
Mohawk, Pfleiderer, Shaw, The Dixie Group, and Others
(includes corresponding Graph/Chart) III-3
Key Trends III-3
Imported Flooring Pose Tough Competition to Domestic Flooring III-3
Limited Success for Branding Strategies III-3
Customers Demand for Environmental Certification III-3
Fashion Trends Create New Opportunities III-4
Wood Flooring Loosing Sheen III-4
Hardwood Flooring Market Outlook III-4
Rising Imports Challenge the US Wood Market III-4
Lacey Act: Illegal Logging III-5
Key Growth Drivers III-5
Wider Product Range III-5
Easy Installation III-6
Impending Factors III-6
Fluctuating Lumbar Prices III-6
Over Dependence on Residential Constructions III-6
Inexpensive Alternatives III-6
High Capital Investment III-6
Product Launches III-6
Strategic Corporate Developments III-9
Key Players III-11
B.Market Analytics III-15
Volume Terms III-15
Table 7: US Recent Past, Current & Future Analysis for Wood
Flooring by Product Segment - Solid Wood Flooring, and
Engineered Wood Flooring Markets Independently Analyzed with
Annual Sales Figures in Million Square Feet for Years 2007
through 2015 (includes corresponding Graph/Chart) III-15

Table 8: US Historic Perspective for Wood Flooring by
Product Segment - Solid Wood Flooring, and Engineered Wood
Flooring Markets Independently Analyzed with Annual Sales
Figures in Million Square Feet for Years 2001 through 2006
(includes corresponding Graph/Chart) III-16

Table 9: US 13-Year Perspective for Wood Flooring by Product
Segment - Percentage Breakdown of Volume Sales for Solid
Wood Flooring, and Engineered Wood Flooring Markets for
Years 2003, 2009, and 2015 III-16
Value Terms III-17
Table 10: US Recent Past, Current & Future Analysis for Wood
Flooring by Product Segment - Solid Wood Flooring, and
Engineered Wood Flooring Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) III-17

Table 11: US Historic Perspective for Wood Flooring by
Product Segment - Solid Wood Flooring, and Engineered Wood
Flooring Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) III-17

Table 12: US 13-Year Perspective for Wood Flooring by
Product Segment - Percentage Breakdown of Value Sales for
Solid Wood Flooring, and Engineered Wood Flooring Markets
for Years 2003, 2009, and 2015 III-18

2. CANADA III-19
A.Market Analysis III-19
Outlook III-19
Market Overview III-19
Growing Consumer Awareness III-20
Environmental Concerns and Ethical Issues III-20
Efficiencies and Cost - Key to Survival III-21
Product Launches III-21
Strategic Corporate Developments III-22
Tembec, Inc. - A Key Player III-22
B.Market Analytics III-23
Table 13: Canadian Recent Past, Current & Future Analysis
for Wood Flooring - Annual Sales Figures in Million Square
Feet for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-23

Table 14: Canadian Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-23

3. JAPAN III-24
A.Market Analysis III-24
Outlook III-24
Overview III-24
Industry Structure III-25
Regulatory Framework III-25
Japan Agricultural Standard III-25
Sick House Regulation III-25
Harmonized System Code III-26
B.Market Analytics III-26
Table 15: Japanese Recent Past, Current & Future Analysis
for Wood Flooring - Annual Sales Figures in Million Square
Feet for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-26

Table 16: Japanese Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-27

4. EUROPE III-28
A.Market Analysis III-28
Outlook III-28
Overview III-28
Table 17: European Flooring Market (2006): Percentage Share
by Flooring Type - Textile, Stone/Ceramic, Laminate, Vinyl,
Wood, Rubber, Linoleum, and Cork (includes corresponding
Graph/Chart) III-28

Table 18: European Flooring Market (2007): Percentage Share
Wood Species Used for Flooring by Type - Ash, Birch, Oak,
Pine, Tropical, and Others (includes corresponding
Graph/Chart) III-29
Europe Wood Flooring Production Rises III-29
Consumption in Europe III-29
Environmental Regulations III-29
Standards and Certifications III-30
Forest Stewardship Council III-30
Programme for Endorsement of Forest Certification Schemes III-30
Other Major Certification Programs III-30
Import/Export Scenario III-31
Table 19: European (EU-25) Imports of Hardwood Flooring
(2008): Percentage Breakdown of Volume Imports by Source
Country - Brazil, China, Indonesia, Malaysia, Thailand, and
Others (includes corresponding Graph/Chart) III-31
Impact of Global Economic Slowdown III-31
Strategic Corporate Developments III-32
B.Market Analytics III-32
Table 20: European Recent Past, Current & Future Analysis
for Wood Flooring by Geographic Region - France, Germany,
Italy, Spain, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Million Square Feet
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-32

Table 21: European Historic Perspective for Wood Flooring by
Geographic Region - France, Germany, Italy, Spain, and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in Million Square Feet for Years 2001 through 2006
(includes corresponding Graph/Chart) III-33

Table 22: European 13-Year Perspective for Wood Flooring by
Geographic Region - France, Germany, Italy, Spain, and Rest
of Europe Markets for Years 2003, 2009, and 2015 (includes
corresponding Graph/Chart) III-34

4a. FRANCE III-35
Market Analysis III-35
Table 23: French Recent Past, Current & Future Analysis for
Wood Flooring - Annual Sales Figures in Million Square Feet
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-35

Table 24: French Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-36

4b. GERMANY III-37
A.Market Analysis III-37
Outlook III-37
Parquets Rule the Roost III-37
Tarkett AG - A Key Player III-37
B.Market Analytics III-38
Table 25: German Recent Past, Current & Future Analysis for
Wood Flooring - Annual Sales Figures in Million Square Feet
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-38

Table 26: German Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-38

4c. ITALY III-39
Market Analysis III-39
Table 27: Italian Recent Past, Current & Future Analysis for
Wood Flooring - Annual Sales Figures in Million Square Feet
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-39

Table 28: Italian Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-40

4d. SPAIN III-41
Market Analysis III-41
Table 29: Spanish Recent Past, Current & Future Analysis for
Wood Flooring - Annual Sales Figures in Million Square Feet
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-41

Table 30: Spanish Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-42

4e. REST OF EUROPE III-43
A.Market Analysis III-43
Outlook III-43
Overview III-43
Product Launches III-43
Key Players III-44
B.Market Analytics III-45
Table 31: Rest of Europe Recent Past, Current & Future
Analysis for Wood Flooring - Annual Sales Figures in Million
Square Feet for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-45

Table 32: Rest of Europe Historic Perspective for Wood
Flooring - Annual Sales Figures in Million Square Feet for
Years 2001 through 2006 (includes corresponding Graph/Chart) III-45

5. ASIA-PACIFIC III-46
A.Market Analysis III-46
Outlook III-46
Market Overview III-46
B.Market Analytics III-47
Table 33: Asia Pacific Recent Past, Current & Future
Analysis for Wood Flooring by Geographic Region - China and
Rest of Asia Pacific Markets Independently Analyzed with
Annual Sales Figures in Million Square Feet for Years 2007
through 2015 (includes corresponding Graph/Chart) III-47

Table 34: Asia Pacific Historic Perspective for Wood
Flooring by Geographic Region - China and Rest of Asia
Pacific Markets Independently Analyzed with Annual Sales
Figures in Million Square Feet for Years 2001 through 2006
(includes corresponding Graph/Chart) III-48

Table 35: Asia Pacific 13-Year Perspective for Wood Flooring
by Geographic Region - Percentage Breakdown of Volume Sales
for China and Rest of Asia Pacific Markets for Years 2003,
2009, and 2015 III-48

5a. CHINA III-49
A.Market Analysis III-49
Outlook III-49
Fast Facts (As of 2006) III-49
Introduction III-49
Table 36: Chinese Wood Flooring Market (2006): Percentage
Share by Flooring Type - Laminated Flooring, Engineered
Flooring, Solid Wood Flooring, and Bamboo Flooring
(includes corresponding Graph/Chart) III-50
Solid Wood Flooring Looses Ground III-50
Table 37: Chinese Wood Flooring Market (2007 & 2008):
Annual Production of Flooring in Million Square Meters by
Product Type - Laminated Flooring, Engineered Flooring,
Solid Wood Flooring, and Bamboo Flooring (includes
corresponding Graph/Chart) III-51
Wood Products Import/Export Policies III-51
Wood Flooring Enterprises Agree on Prices Reduction III-51
Latent Market Potential III-52
Unrelenting Demand for Hard Flooring III-52
New Standards to Control Wood Flooring Market III-53
Historic Review III-53
Strategic Corporate Developments III-54
Key Players III-55
B.Market Analytics III-56
Table 38: Chinese Recent Past, Current & Future Analysis for
Wood Flooring - Annual Sales Figures in Million Square Feet
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-56

Table 39: Chinese Historic Perspective for Wood Flooring -
Annual Sales Figures in Million Square Feet for Years 2001
through 2006 (includes corresponding Graph/Chart) III-56

5b. REST OF ASIA PACIFIC III-57
A.Market Analysis III-57
Outlook III-57
Overview of Select Regional Markets III-57
Australia III-57
Korea III-57
Key Player III-58
B.Market Analytics III-59
Table 40: Rest of Asia Pacific Recent Past, Current & Future
Analysis for Wood Flooring - Annual Sales Figures in Million
Square Feet for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-59

Table 41: Rest of Asia Pacific Historic Perspective for Wood
Flooring - Annual Sales Figures in Million Square Feet for
Years 2001 through 2006 (includes corresponding Graph/Chart) III-59

6. REST OF WORLD III-60
A.Market Analysis III-60
Outlook III-60
Select Regional Market III-60
Turkey III-60
Strategic Corporate Developments III-60
B.Market Analytics III-61
Table 42: Rest of World Recent Past, Current & Future
Analysis for Wood Flooring - Annual Sales Figures in Million
Square Feet for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-61

Table 43: Rest of World Historic Perspective for Wood
Flooring -Annual Sales Figures in Million Square Feet for
Years 2001 through 2006 (includes corresponding Graph/Chart) III-61

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 67 (including Divisions/Subsidiaries - 74)

---------
Region/Country Players
---------
The United States 43
Canada 10
Europe 13
France 1
Germany 3
Rest of Europe 9
Asia-Pacific (Excluding Japan) 7
Latin America 1
---------

Wood floors are considered as environment friendly, durable, and easy to clean. Wood floors are available in a wide range of wood materials with durable wear layers that withstand frequent maintenance and heavy stamping. Therefore, popularity of wood flooring is growing in both the commercial and residential markets. However, the wood flooring industry sales directly depends on the sales trends in the residential and commercial building industries.

Asia Pacific dominates the global wood flooring market as stated by the new market research report on wood flooring market. Although Europe and North America are the traditional markets for wood flooring, China has emerged as one of the major markets for wood flooring. This shift in market concentration resulted in the shift of manufacturing facilities from Western countries to China.

Owing to the global economic downturn, the timber supply took a plunge with insufficient wood stocks and not-so-large inventory volumes in 2008. Further, increase in the implementation costs of material grade, labor, manufacturing, logistics, and raw materials led to growth in the solid wood flooring's prices. The solid wood flooring' prices are expected to rise further in the next two years due to the rise in raw material costs.

Key players profiled in the report include Armstrong World Industries, Inc., A&W (Shanghai) Woods Co. Ltd., Anderson Hardwood Floors, Inc., BLC Hardwood Flooring, LLC, BOEN AS, Boral Limited, Chickasaw Brand Hardwood Flooring, F Junckers Industrier A/S, iLevel Company, Johnson Premium Hardwood Flooring, Koetter Woodworking, Inc., Shaw Industries, Inc., Tarkett AG, and Tembec Inc., among others.

© Global Industry Analysts, Inc

- Armstrong World Industrial Inc.
- A&W (Shanghai) Woods Co. Ltd.
- Anderson Hardwood Floors Inc.
- BLC Hardwood Flooring
- LLC
- BOEN AS
- Boral Limited
- Chickasaw Brand Hardwood Flooring
- F Junckers Industrier A/S
- iLevel Company
- Johnson Premium Hardwood Flooring
- Koetter Woodworking Inc.
- Shaw Industries Inc.
- Tarkett AG
- Tembec Inc.

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