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Tips, Tricks & Techniques for Mobile Advertising - What Marketing Executives Need to Know to Capitalize on Mobile Ads
ExecSense, May 2010, Pages: 60
In “Tips, Tricks & Techniques for Mobile Advertising,” ExecSense examines what marketing executives need to know to capitalize on mobile ads - everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to learn the most up-to-date strategies for taking advantage of mobile advertising as more and more companies are placing mobile ads and finding it to be an extremely successful way to reach customers.
Upon ordering, ExecSense will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Jeff Swystun, an expert on mobile advertising and how other marketing executives are incorporating it into their marketing plans, and focuses on:
- Everything you need to know in 60 minutes about how to capitalize on mobile ads for your company
- Detailed discussion of the different types of mobile ads, including mobile direct marketing like SMS or MMS messaging, smartphone apps, interstitial advertising, and advertising in iPad publications, and insightful strategies and best practices from leading marketers on how your company can capitalize on each type of mobile ad to more effectively market to your target consumers
- Easy-to-implement tips, tricks and techniques from other marketing executives that have had success with mobile advertising campaigns, as well as important lessons learned on what does not work
- A detailed look at the costs of mobile advertising campaigns, achieving a positive ROI, and other important financial metrics
- The 10 questions being asked the most by marketing executives (and their CEOs) with respect to capitalizing on mobile ads for their company
Praise for ExecSense Webinars:
“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.” - Greg Nowak, Partner, Pepper Hamilton
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana
“...get leading intelligence without ever leaving your office.” - Alex Wilmerding, Vice President, Citigroup
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