Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 - 2012
AccuStream iMedia Research, May 2010, Pages: 101
Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 - 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed. The report’s historical (2007 – 2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others. Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segment’s revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.
Executive Summary
Market Trends and Business Dynamics 2010 – 2012
Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions:
Revenue 2007 – 2012
3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment’s Revenue
In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 – 2012
3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth
2007 – 2012
In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
Overview and Introduction
Video Advertising Networks Encompass the Following Broad Solutions Categories:
Video Advertising Platform and Network Business Trends: 2010 – 2012
The Video Advertising Network and Platform Market: 2010 - 2012
Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
Video Advertising Networks and Platforms: Business Model Comparison
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
Video Advertising Networks and CPMs: A Comparison 2008 – 2009
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
Online Video Advertising Networks Terminology
Section One
Market Trends and Business Dynamics 2010 – 2012
Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 - 2012
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment’s Revenue
Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 - 2012
Video Ad Network Inventory Expanded by 34% in 2009
Video Advertising Network Inventory Growth: 2008 - 2009
Video Advertising Network: Gross Media Spend Delivered
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
Market Growth Drivers: 2010 – 2012
Section Two
3rd Party Pre Roll Video Networks: Revenue Trends 2007 - 2010
3rd Party Video Ad Networks with Sales Teams: 2007 - 2012
Online Video Advertising Platforms and Sales: 3rd Party Pre Roll and Overlay Specialists
3rd Party Pre Roll and Overlay Inventory Under Representation Grew by 55.3%
In 2009; Gross Media Spend by 74.8%
Market Growth Drivers: 2010 – 2012
Q & A’s
Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Section Three
In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
In Banner Ad Serving Platforms: Revenue 2007 - 2012
Online Video Advertising Platforms: In-Banner Delivery Specialists
Online Video Advertising Platforms: In-Banner Gross Media Spend
In-Banner Gross Media Spend Rose by 8.5% in 2009
In-Page Video Ad Impressions and Gross Media Spend: 2005 - 2009
In-Page Video Impression Growth vs. Gross Media Spend Growth: 2006 – 2009
Market Growth Drivers: 2010 – 2012
Q & A’s
Eyewonder
Eyeblaster
Pointroll
- Adap.Tv
- Audience Science
- Blinkx
- Truveo
- BBE
- Scanscout
- Spotxchange
- Tremor Media
- Vidsense
- Videoegg
- Wizzard Media
- Yume Inc
- Eyewonder
- Eyeblaster
- Pointroll
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